LA28 Games: CEO Renold Hoover Aims for Sustainability, Profitability, and Legacy
As Los Angeles gears up to host the 2028 Olympics and Paralympics, CEO Reynold Hoover, a retired U.S. Army three-star lieutenant general, is set on making the Games a grand success. Speaking at a recent dinner hosted by Deloitte for sustainability leaders, Hoover outlined his ambitious vision for the Games, aiming for sustainability, profitability, and an unforgettable experience for millions.
Hoover brings a wealth of experience to the role, having held senior positions in the White House, FEMA, the CIA, and as deputy commander of U.S. Northern Command. These roles instilled in him the importance of strong partnerships and trust, essential ingredients in such a massive undertaking.
Hosting 15 million visitors and over 15,000 athletes competing in 36 sports requires careful planning and substantial resources. Los Angeles will minimize new construction costs by retrofitting existing facilities, such as building a field for track atop the existing turf at the Los Angeles Coliseum. However, some sports, like softball and canoe slalom, will leverage already top-notch facilities in Oklahoma City.
The Olympics have a mixed track record when it comes to long-term economic growth. However, the 1984 Los Angeles Olympics established a precedent for profitability and innovation, pioneering the use of technology to enhance the Games. 1984 was also a pivotal moment for women’s participation in the Olympics, marking the first time they could compete in the marathon and other sports.
Hoover wants the 2028 Games to leave a similar legacy. He envisions a 50-state torch run and the integration of AI to personalize the attendee experience. His ambition is clear: to raise the bar for what a successful Olympic Games can achieve.
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