The B2B world is generally difficult to provide products and services with attractive names. Cryptic, long names consisting of numbers and numbers dominate – completely sufficient for engineers but a horror for marketing. In recent years, Samsung has also introduced attractive and easy-to-remember names for digital signage solutions. Every integrator knows Samsung The Wall – in its latest incarnation as The Wall 2021. But also The Terrace (High Brightness), The Frame (Design TV) or The Premiere (projector). So now “The Infinity Screen” – invidis has already reported in detail about the unusually shaped double-sided LED oval in the NFL stadium in Los Angeles.
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In addition to having the most LEDs ever used in a sports or entertainment center, the Infinity Screen also has the first and only end-to-end 4K video production in a stadium.
“It has taken a long time, but we are very proud to announce the Infinity Screen by Samsung,” said Mark Quiroz, vice president, Display Division, Samsung Electronics America. “SoFi Stadium is one of the crown jewels of the NFL and it has been a privilege and an honor to work with the team on this project. We are incredibly looking forward to personally bringing the fans into contact with the Infinity Screen for the first time. “
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The 6,500 sqm mega LED display from Samsung at SoFi Stadium in Hollywood, LA (Photo: Samsung)
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The process of naming the video board at SoFi Stadium took many months of deliberation and testing, with the team reviewing more than a dozen names that communicated the overall vision of Samsung and SoFi Stadium. According to the Korean manufacturer, the name Infinity comes from Samsung’s long history with frameless displays and the unique design of the video board. From mobile devices to displays like The Wall, Samsung is known for its “Infinity Displays” and the Infinity Screen at SoFi Stadium is no exception.
The infinity screen hangs 37 meters above the playing field and is controlled by the largest LED content display system that has ever been used. With almost 80 million pixels, which are arranged at a distance of 8 millimeters, each section can be individually controlled with statistics, live images and animated content. The different sizes of the video segments are designed in such a way that viewers can easily see the content in all seats, from the sidelines to the top tiers. Players on the pitch, teams on the sidelines and fans in the lower tiers see the inside of the screen while the guests in the upper tiers see the outer segments.
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