The new 2023 spring and summer advertising campaign will focus on interpreting this concept. Shot by Inez and Vinoodh, the film moves to seaside, city and country, villa or square, and is portrayed by models Rianne Van Rompaey, Amar Akway, Mika Schneider and Leon Dame. The clothing swayed and swayed smoothly with the movements of the models, revealing natural and expressive gestures. Static pictures are full of dynamic tension: each picture seems to be a frame of a movie shot, releasing abundant physical energy, and then generating communication, showing the confidence and personality of different characters through eyes, movements and behaviors.
They plain
Warm natural light, grand architecture and lush, picturesque vegetation convey the concept of classic Italian style, reflecting the relaxed and leisurely lifestyle of this beautiful country. However, the minutiae of regional characteristics are gradually hidden: the picture not only changes with the geographical location, but also conveys Italian style through distinct visual impact and strong atmosphere.
They plain
The Spring/Summer 2023 campaign focuses on the fluid silhouettes, fine textures and muted colors of the collection, which itself is a journey through Italy: a balance between sporty and outdoors, languid and formal. Tailored suits and flowy dresses are paired with coats, jersey pullovers and Loro Piana’s signature designs in natural earth tones of cotton, cashmere, silk and linen.
They plain
This film focuses on highlighting the individual characteristics of the characters: the organic combination of body, clothing and movements is also a breakthrough that breaks the stereotypes, showing the concept of calmness and ease in every gesture.
