The group L’Oréal has decided to remove certain words, such as “whitening”, from the description of its cosmetic products on its packaging, in a global context anti-racist demonstrations.
“The L’Oréal group has decided to remove the words white-whitening, clear (fair-fairness, light-lightening) from all its products intended to standardize the skin”, said the French cosmetics giant in a press release published on Saturday, June 27, without giving more details, in particular on an immediate withdrawal or not from the shelves.
Similar decisions in several companies
This decision comes after that of the Indian subsidiary ofUnilever, which chose to rename its skin lightening cream marketed under the name of Fair & Lovely.
The Anglo-Dutch company has promised to no longer use the word Fair because the brand says it is “committed to celebrating all skin tones”. The scale of anti-racist protests, sparked by the death of George Floyd, an African American asphyxiated by a white police officer in Minneapolis, puts pressure on businesses.
Several American groups have announced plans to change their visual identity, such as Mars, which says it is considering develop his famous Uncle Ben’s.
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