The French cosmetics giant L’Oreal will remove the word “whitening” from all skincare products. The statement also says that words such as “fairness” and “lightening” will no longer appear on items sold by the company. The decision was severely criticized.
The Paris company made its decision as a result of global protests against racism that were triggered by the murder of George Floyd in the US last month.
L’Oreal said in a statement that it “decided to remove the words” white / whitening “” bright / brightening “from all of its skincare products.” This move results from a similar decision of the British-Dutch company Unilever taken on Thursday.
L’Oreal stated earlier this month that “Solidarizes with the Black community and against all injustices.” The post evoked a number of critical statements in which it was written that the company’s business model and advertising focused mainly on white consumers.
Among the critical people was, among others transgender model Munroe Bergdorf, who accused the brand of hypocrisy for firing her three years ago.
L’Oreal is one of the many companies that reviewed their practices due to the renewed global emphasis on racism and the growing popularity of the Black Lives Matter movement.
As the British portal wrote, this campaign aims to draw attention to the systemic and deep-rooted discrimination faced by black people in the United States and other countries around the world.
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