Marketing
Maybelline New York-Initiative
Many people are currently facing various crises: war, climate and disease. That’s why consumer goods company L’Oréal launches a Snapchat campaign on October 10 to mark World Mental Health Day.
L’Oréal relies on a quiz lens that aims to help the community through augmented reality recognize the first signs of depression in themselves or in friends at an early stage.
The campaign is part of Maybelline New York’s global Brave Together initiative. The approach: the brand wants to destigmatize anxiety and depression. In Germany, the company, together with the The Stiftung Deutsche Depressionshilfe (German Foundation for Aid Depression) has developed tools designed to support people for free, from recognizing the first signs of depression to self-care and sharing useful resources. Together with a total of 35 charitable organizations around the world, the brand announced it will donate $ 10 million.
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