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Lora Krumova and Nikolaos Citiridis in preparation for the show PHOTO: BTV
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The show remains for half an hour, but in addition to BTV, it will also be broadcast on digital television platforms.
Lora Krumova, former deputy editor-in-chief of the Nikolaos Citiridis Show on BTV, left the show.
One of the reasons is the enhanced humorous character of the show, whose TV edition will remain in the fall for 30 minutes.
“Yes, it’s true, but I fully understand such a decision in view of Laura’s professional experience as a journalist and the enhanced humorous nature of the show in an even more dynamic multiplatform format,” the program director of BTV Media Group explained to 24 Chassa. “Hristo Hadjitanev in his first media interview since taking office.
Krumova became part of the show last year. She had previously been a mother for two years for her second child, but in January 2020, instead of returning to Nova TV, where she worked, she left. Three months later, in April, the journalist, known for her current affairs programs, became deputy. editor-in-chief of the Bitir Show on BTV, where she also worked years ago.
In the fall, the fun show will return to the BTV screen, but within half an hour, as it was in the last month, before going on summer vacation. At the same time, it will be distributed on the digital platforms of BTV Media Group.
“Reducing the duration of the broadcast does not mean that the show will not generate the same that even a larger daily volume of content, but it will be distributed on channels and platforms other than television, where real fans will feel very more engaged.
The TV program will also benefit from the half-hour format, which allows more dynamics, concentrated humor and focused content, “Hadjitanev explained.
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