ROME — For nearly two years now there was no notable sporting occasion that doesn’t see the minister within the entrance row: within the grandstand, awarding the crew or champion of the day. Moreover, by his ministry he funds sport with nice generosity and for the occasions in query he has given the assorted sports activities federations 1.7 million euros and at all times and just for communication campaigns. He isn’t the Minister of Sport, however moderately the Minister of Agriculture: Francesco Lollobrigidabrother-in-law of the prime minister Giorgia Meloni and now the federal government’s face on the nation’s main sporting occasions. Thanks additionally to the beneficiant contributions made by the ministry, immediately however above all by Ismea: the financial arm of the ministry which on paper ought to take care of providers for the agricultural market however which since Lollobrigida’s arrival on the helm has been relaunched as an entity that helps the communication and advertising and marketing of Italian agricultural excellence merchandise: particularly these linked to sport.
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On the debut of the Italian crew on the European Soccer Championships, Minister Lollobrigida was within the grandstand in Dortmund. A couple of days earlier than the match, a press convention was held at Casa Italia in Iserlohn to current the business supported by the ministry and that includes the nationwide coach Luciano Spalletti and a few gamers selling rice, tomato, parmesan or mozzarella. For «the group of a press convention and the creation of an institutional business on PDO and PGI merchandise» Ismea gave the FIGC 250 thousand euros with direct award and determination of 12 June. Three days earlier than the press convention in Iserlohn. However on the Anac procurement portal there may be additionally one other direct award, through the Agriculture Ministry, of 80 thousand euros for a similar communication marketing campaign: complete, subsequently, 330 thousand euros.
Final month, nonetheless, the minister was virtually internet hosting the honors on the Foro Italico for the tennis internationals full with a pavilion with typical Italian merchandise. A case? In fact not. On 6 Might, Ismea renewed an previous settlement with Sport and well being and three days later, in report time, an implementing settlement was signed between the events for an info marketing campaign with the intention of «exalting the hyperlink between sport, wholesome consuming, aggressive data and typical meals merchandise whereas additionally selling the excellence of Italian agri-food”. Written like this it appears to say that if you happen to eat Italian you win in sport, however that is how it’s. Right here we transfer from phrases to information: Ismea pays 300 thousand euros to Sport and Well being.
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However does Ismea actually often finance sports activities communication campaigns? Fanpage had raised the case of some funding for sport through Ismea, what is definite is {that a} Republic This leads to a direct intervention by the ministry on the establishment. For instance, final January twenty fifth Ismea signed an settlement with the Rugby Federation in view of the Six Nations. A couple of days earlier the ministry had requested Ismea for “a proposal for a venture modification of the actions for the manufacturing of an advert able to involving the buyer due to a high-impact sports activities testimonial such because the nationwide rugby crew”. And so right here is the disbursement of 113 thousand euros. Coincidentally, on March 9 the minister and the prime minister had been in favor of flashes within the locker room of the nationwide crew victorious in opposition to Scotland to rejoice on the invitation of the president of the Federation Marzio Innocenti: all in full electoral silence for the elections in Abruzzo. Nonetheless, once more on the recommendation of the ministry, final September Ismea financed the Italian Volleyball Federation with 180 thousand euros to advertise the pasta provide chain (the minister was within the entrance row on the closing of the European championship) and final September 100 thousand euros went to Golf Federation for the Ryder cup.
Larger figures went through Ismea and through the ministry immediately for the Giro d’Italia and the corporate that organizes it, RCS Sport&occasions: 327 thousand euros by Ismea for “the communication marketing campaign for PGI and PDO merchandise”, after which two loans of 138 thousand euros through the ministry immediately for participation within the twelfth stage. Lollobrigida was within the entrance row on the presentation of the Giro, initially and arrival in Rome.
Moreover, the minister has remodeled the Agriculture division in response to his needs: he has obtained a price range improve of two million euros for his employees and with sport he’s at all times within the highlight. However a basic query stays: what return have these campaigns supported by the ministry had for our wonderful productions?
After Repubblica’s investigation, the Democratic Social gathering declares a query to Minister Lollobrigida: “Does Lollobrigida use Ismea as an ATM for the Ministry of Agriculture, Meals Sovereignty and Forestry?”, ask the group chief, Stefano Vaccari, and the Dem deputies of the Chamber’s Agriculture Fee , Forattini, Marino and Rossi, with a query addressed to Minister Lollobrigida, calling for “readability on the strategies of disbursement of public funds allotted for varied sports activities sponsorships by Ismea” and questioning “if these disbursements don’t threat taking away assets in assist of the event of innovation tasks geared toward rising productiveness within the agriculture, fishing and aquaculture sectors”. “Actually, Ismea – the democratic deputies denounce – from what seems from the information showing in some media shops, has awarded 250 thousand euros for institutional campaigns on the FIGC, renewed an settlement with Sport and Well being for 300 thousand euros, supplied a contribution of 113 thousand euros to the Rugby federation for a 30 second spot in view of the Six Nations and 100 thousand euros to the Italian Golf Federation for the Ryder Cup. With out rely the assets made out there to the Giro d’Italia by Ismea and the Ministry with two subsequent interventions of 327 thousand euros and 138 thousand euros. There’s a downside nonetheless – the democratic deputies level out – and that’s that Ismea, by statute, doesn’t have any particular competence when it comes to advertising and marketing and communication. Since it’s a public financial physique, actually, Ismea is an autonomous entity, supervised however not managed by the Ministry of Agriculture which couldn’t pay immediately. How was this obstacle circumvented? Between one look and one other within the stands of the European soccer championships – the deputies conclude – we await Minister Lollobrigida’s response”.
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– 2024-06-22 16:10:50
