Logitech drops Blue Microphones brand name, moves products to Logitech G

Logitech will no longer release products with the Blue brand name. Blue Microphones started in 1995 as an independent company. Logitech bought the maker of recording equipment in 2018. ‘Blue’ will still be used to indicate the names of technologies.

Existing Blue-branded products, such as the Blue Yeti X and Blue Snowball Ice, will be moved under the Logitech G brand and lose the “Blue” part in the name, Logitech says in a Reddit post. Blue is now only used as the name of its technologies, such as the ‘Blue VO!CE’ filters present on some microphones and headphones.

Bluemic.com now redirects to the Logitech website. On the product pages the change has also already been implemented, although there is still a ‘Blue’ logo on the physical products. It is not clear whether this will be changed in the future. The products under the Astro line are now also sold as part of Logitech G, but they still retain the Astro brand name. The manufacturer does not state a reason for this difference. The Logitech for Creators brand will also disappear, which will also be merged into Logitech G. The separate social media accounts of the three brands will be inactive from July 7.

The Blue Microphones brand is now 28 years old. Among other things, microphones, headphones, preamps and shock mounts have been released under this brand. Logitech acquired the company in 2018 for $117 million. The company’s co-founder, Skipper Wise, late to The Verge know it is a pity that the brand name is now largely disappearing, but says they have to ‘accept’ it because he has sold the company.