Logical Lemon among the speakers at “This is Marketing” – YouTube as the most important…

09.12.2022 – 11:16

Logical Lemon GmbH

Frankfurt am Main (ots)

From 26 to 27 November 2022 the prestigious management consultancy Logical Lemon GmbH took part in the marketing fair “This is Marketing” in Frankfurt.

Just over 1,800 guests, more than 40 speakers and over 100 exhibitors gathered that weekend in what is probably the best-known marketing event for digital marketing and online marketing strategies. Among the exhibitors was the team of Logical Lemon GmbH with the two managing directors Jonathan Laufer and Christian Schuppner. The latter was among the speakers on Saturday evening.

Jonathan Laufer: “We had over 100 interested in our booth and even met some of our customers. Many of our visitors wanted to know more about the YouTube topic. One question that came up time and time again was how relevant YouTube actually is to the future A topic that my colleague Christian Schuppner also spoke about, by the way.In any case, a trend can be observed here that will become even clearer in 2023: YouTube is evolving from the classic video platform to an all-in -one -Platform, on which there will also be short-form content in the future. Similar to TikTok.”

The increasingly classic video content on YouTube will also be expanded to include long-form content in the future. This also pushes podcasts heavily. There will also be new podcast features that can be monetized. This gives creators another opportunity to monetize their creativity. This also brings new users to the platform, which will grow even more as a result. A prediction that has aroused particular interest among event participants who want to use YouTube for their business.

“Everyone needs a website today. Soon, however, YouTube will be the tool everyone needs. The reason: If a potential customer visits a website today, it is for short information. However, they will not visit it more than once This is exactly what is already happening on YouTube, because then they watch videos or listen to longer podcast episodes that every company should be represented,” explains managing director Christian Schuppner.

Another exciting thing Jonathan Laufer observed at the ‘This is Marketing’ trade show: ‘There wasn’t a speaker or exhibitor who didn’t have their own YouTube channel. Everyone has already recognized the trend – for those who haven’t yet If not I have it, the time has come to rely on the platform as well.”

About Jonathan Laufer and Christian Schuppner:

Jonathan Laufer and Christian Schuppner are the managing directors of Logical Lemon GmbH. Management consultants support self-employed and entrepreneurs in gaining more exposure, reach and client inquiries through a professionally optimized YouTube channel. More than 250 companies have already been able to position themselves as experts in their industry and win the trust of their desired customers with their message. Learn more about: https://www.logicallemon.de/

Press contact:

Logical Lemon GmbH
Managing Directors: Jonathan Laufer, Christian Schuppner
https://www.logicallemon.de
Email: [email protected]

Press contact:
Reuben Schaefer
Email: [email protected]

Original content from: Logical Lemon GmbH, transmitted by news aktuell