18.09.2024 – 10:00
localsearch
Zurich (ots)
In the series “Digital 1×1 for SMEs”, localsearch explains the difference between the terms marketing and advertising.
Marketing and advertising are essential for the digital success of small and medium-sized enterprises (SMEs). However, both terms are often mistakenly used interchangeably. localsearch, as the leading marketing and advertising partner for SMEs in Switzerland, clarifies the exact connections and differences between marketing and advertising.
What is marketing?
Marketing is an overarching process. It includes the planning and implementation of all activities to promote a product or service, including target group analysis, budget planning, product development, communication and customer care. “There are numerous marketing disciplines that help companies reach their target groups on different channels,” explain the experts at localsearch.
These include, for example:
- Social Media Marketing: Use of platforms such as Facebook and Instagram.
- Content Marketing: Creating entertaining, informative and useful content.
- Search engine marketing ( SEA): Reach potential customers through paid ads on Google.
- Email marketing: Sends personalized messages directly to prospects.
- Search engine optimization ( SEO): Optimizes a website so that it is found in search results.
Marketing and advertising: localsearch about the difference
Advertising is an important part of marketing. It is used to spread a message in a targeted manner in order to inspire new customers and encourage them to make a purchase.
An example: A painting company offers facade cleaning. Marketing plans everything – from pricing to analyzing which homeowners to target. Advertising makes the new service known, for example through an ad on Facebook that is specifically aimed at local property owners.
Marketing and advertising are essential for SMEs in the digital world to be visible and successful. It enables targeted customer communication within a calculable budget, is flexible and makes the success of advertising measures visible thanks to measurable results. localsearch supports SMEs in all questions relating to digital marketing.
About localsearch
localsearch (Swisscom Directories AG) is a Swiss company that supports SMEs with digital marketing. It offers booking platforms (local.ch, search.ch, renovero.ch), advice and innovative solutions to professionally present companies on the digital marketplace and attract customers.
Press contact:
Kontakt localsearch (Swisscom Directories AG)
Stefan Wyss, Head of Communications
T +41 58 262 76 82
[email protected]
www.localsearch.ch
Original content from: localsearch, transmitted by news aktuell
