Local shoe products can be king in their own country

JAKARTA, KOMPAS.com – Locally made shoes are increasingly being sold on social media and in various places e-commerce.

The number of enthusiasts has also increased significantly. In fact, Tokopedia recorded sales transactions for brands local shoes experienced a nearly 2-fold increase.

One of the shoe collectors, Denis Juharman, said that currently the entrepreneurs or MSMEs are in shoe industry experienced a very significant development.

“I myself have seen from last year to the present that despite the pandemic, more and more local shoe brands have sprung up offering their creativity and quality,” he said in the Webinar: Bersebelas #MelangkahBareng Tokopedia which was held virtually, Friday (12/3 / 2021).

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Even according to Denis, local brand shoes made by Indonesian MSMEs are no less competitive than brand-brand who come from abroad.

This is driven by the increasing level of awareness of Indonesian consumers who are proud to use local products. In addition, there are also many people who really appreciate locally made shoe products.

In 2021, Denis believes that there will be more and more local solo entrepreneurs who will emerge and be accompanied by a level of innovation and creativity that is no less competitive. In fact, local shoe products made by MSMEs are predicted to dominate the local market.

“Hopefully we won’t be guests in our own country but can become kings and become brand which is quite calculated in our society, “he said.

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Meanwhile, Never Too Lavish Founder Bernhard Suryanigrat also said the same thing. He admitted that brand Currently, local players do have quality that is not less competitive with other players.

“Not just having brand only them, but our MSMEs, players brand “Our local governments have thought about quality, technology as well,” said Bernhard.

In fact, according to Bernhard, some of the local shoe-making factories he has visited are also of very high quality.

“What does it mean, the local shoes made by our SMEs are not the frivolous class, the manufacturers are okay, they are very professional,” he said.

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