Jakarta –
During 26 years of existence in the country, the electronics and home appliance company, Sanken, has continued to adapt to strengthen its brand image. For this reason, Sanken takes advantage of the development of e-commerce in Indonesia to ensure that its brands and products can reach a wide market.
General Manager of Sanken, Esmond H. Tirtajasa, said that his party ensures that Sanken’s brands and products are available on favorite e-commerce platforms such as Shopee. According to him, Shopee is one of the best online platforms now available in the digital era.
Esmond assessed that Shopee has a strong system and team foundation to provide the right solutions, both to sellers and buyers in the buying and selling process.
He also revealed that Sanken was very helpful in forming a strong digital foundation through the Sanken Official Shop at Shopee. Through this platform, he continued, Sanken can continue to offer its electronic products. Shopee also actively offers solutions, teaches, and guides Sanken so that it can develop into a brand that is successful in responding to consumer needs digitally.
“Along with the development of technology with the tendency of the Indonesian people to fulfill various daily needs for anything online, we have also adapted and developed Sanken’s innovations to the application of digital literacy for our sales system in order to expand the overall market reach in Indonesia which is more effective and safe. Seeing so many digital needs today, we are pleased to be able to present good opportunities online through the presence of the Sanken Official Shop on the Shopee Indonesia platform,” said Esmond in a written statement, Friday (2/7/2021).
Esmond said that with the presence of the Sanken Official Shop at Shopee, various needs for Indonesian electronic products can be obtained safely, easily and effectively. Moreover, in the current pandemic situation, it is recommended to keep productive activities from home.
“In this official shop, we continue to present a variety of needs for the category of people’s everyday electronics with guaranteed safe and good quality, the same as those found in our sales stores in Indonesia, so people don’t have to worry about the quality,” said Esmond .
For marketing at Shopee’s official shop, Esmond revealed that his party had a number of special strategies. The strategy starts from sales programs that are constantly carried out to continue to exist at Shopee, special products specifically for Shopee buyers, live selling, and others.
He said these online marketing strategies were offered by his party through assistance from Shopee to produce the best sales solutions, especially in responding to the current pandemic situation.
“With the ongoing pandemic situation, online shopping penetration continues to increase dramatically due to limitations on offline shopping. Sanken will continue to strive to maintain or even improve Sanken’s position as a trusted brand for consumers to answer electronic needs at home,” he explained.
In addition, Esmond said that his party also participated in thematic campaigns as part of Sanken’s branding and marketing strategy. One of the campaigns that Sanken is currently participating in is the Shopee 7.7 Mega Elektronik Sale. This campaign will last until July 7th by presenting various types of categories of electronic devices that suit the needs of the community. Sanken also provides various attractive offers at Shopee 7.7 Mega Elektronik Sale, among others.
- 50% cashback: Users have the opportunity to get a discount of up to 50% without a minimum transaction for every transaction of electronic goods purchased by the user during the campaign.
- COD Free Shipping IDR 0: Users can take advantage of the free shipping offer of IDR 0 for each selection of Cash On Delivery (COD) delivery facilities during the campaign.
- 100% Original Guarantee: Users can 100% get a guarantee for electronic goods purchased during the campaign.
“In the future, Sanken targets that Sanken’s foundation in this digital era can be further strengthened and also expanded in scope,” he explained.
Esmond said that Sanken’s Official Shops can be found in all regions in Indonesia so that Sanken can answer all national phased electronic needs, both offline and online.
“There has been a significant increase while joining the Shopee Indonesia platform. With Shopee, Sanken feels and participates in the rapid development of online shopping in Indonesia. Thank you Shopee!” he concluded.
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