Global sports media company LiveScore has named soccer star Cristiano Ronaldo as the company’s official global brand ambassador.
The provider of real-time sports updates has agreed a partnership with the five-time Ballon d’Or winner, which will start before the upcoming UEFA European Championship this summer. In addition, LiveScore added that the relationship will include at least two domestic football seasons and next year’s FIFA World Cup in Qatar.
Ric Leask, Marketing Director at LiveScore: “In a year that LiveScore has grown rapidly as a global sports media company, this groundbreaking new relationship with Cristiano Ronaldo is without a doubt the greatest moment yet. There is simply no greater sports personality – past or present – than Cristiano Ronaldo, who captivates fans around the world with his brilliance on the field.
With a world record of 777 career goals and 31 club and international awards, we believe he really is the ‘greatest of all time’. We should know because LiveScore has informed millions of fans around the world about every goal. Combined with the fact that his game is built on speed and reliability, key strengths that also represent the LiveScore brand, there couldn’t be a more authentic and better fit for our business. “
At the heart of the partnership is a global ATL creative campaign, including LiveScore’s first TV commercial, which is complemented by a digital campaign. In addition, Ronaldo’s image will be used throughout LiveScore’s digital inventory and content.
“I’ve been using the LiveScore app for many years to keep up with the latest scores, so I’m really excited about this natural new partnership,” added Cristiano Ronaldo added. “Throughout my career, every goal has always been more than just a hit to me, and I know LiveScore was there every step of the way to let my fans know about the moments that defined me.
LiveScore and I share an urge to be the greatest at what we do every day. I can’t wait to unite our collective audience of soccer fans with amazing content, moments and goals in the next exciting phase of my career. “
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