Axe the Swiss Cross: Is it Time for a Shoe Redesign?
On Running Faces Legal Scrutiny Over “Swissness” Claims Amidst U.S. Expansion The rapidly growing Swiss running shoe company, On, is under fire for potentially misleading consumers with its use of the Swiss cross on products manufactured in Asia, raising questions about “Swissness” and marketing ethics as it aggressively targets the U.S. market. March 28, 2025 … Read more