C?is a small revolution that Twitter, this Wednesday July 28. The social network has just launched a tool to allow brands to sell products directly on its platform. This modality, already proposed by other social networks, constitutes an additional step in Twitter’s diversification strategy, which seeks the balance between the need for income and the risk of broadcasting too much advertising.
The American platform is therefore testing new formats and paid subscriptions, while its number of daily users known as “monetizable”, that is to say who are exposed to advertisements on the network, reached 206 million at the end of June. Depending on the pilot launched, advertisers will be able to add a “shop module” to their profile, where Internet users will scroll through the shoes or tubes of mascara without having to leave the application to find out their characteristics and even buy.
“We believe in the power of the conversations Twitter facilitates about products,” the San Francisco group said in a statement. The tool will initially only be available for a handful of brands, at United States, in English and on devices?Apple, the iPhone for example.
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Tough competition from other social networks
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