Since joining the Société des courses hippiques de Chartres a year ago, Michaëlla Dutertre has stepped up initiatives. Communication and marketing manager, the young woman notably accentuated the structure’s presence on social networks:
“I arrived in October 2020, as part of a work-study program for a Master MBA in strategic management. It was then the time for the second confinement. The problem was then to give more visibility to the racetrack. I had carte blanche. I took control of the networks. There were 300 subscribers on Instagram and 6,000 on Facebook. »
Premiere in France
To achieve her goal, Michaëlla Dutertre is launching an unprecedented initiative: “The first idea is to have more visibility for the public, who could not get to the racetrack with the confinement. It was therefore a question of offering the possibility to people, regulars or not, to attend the races in video, live, and this, free of charge, on Facebook. The broadcasts were launched at the end of 2020. This is a first in France! “
–
Receive our leisure newsletter by email and find ideas for outings and activities in your region.
–
–
NL {“path”: “mini-registration”, “id”: “ER_Loisirs”, “accessCode”: “14038901”, “allowGCS”: “true”, “bodyClass”: “ripo_generic”, “contextLevel”: “KEEP_ALL “,” filterKeywords “:” 7 | 10 | 12 | 1093 “,” template “:” generic “,” hasEssential “:” true “,” articleid “:” 4038901 “,” articleidList “:” 4038901 “,” departmentID “:” 247 “,” idZone “:” 15257 “,” keywords “:” 7 | 10 | 12 | 1093 “,” premium “:” true “,” pubs “:” banner_high | article “,” site “: “ER”, “subDomain”: “www”, “urlTitle”: “courses-en-direct-interview-comment-l-hippodrome-de-chartres-accentuates-its-presence-on-social-networks”}
–
–
Michaëlla Dutertre is full of ideas to give “new blood” to the Hippodrome de Chartres
Internet users can therefore watch each race, on meeting days, on the page dedicated to the racetrack: “There is also a stake for betting and this makes it possible to reach different audiences. “
Once these broadcasts are in place, Michaëlla Dutertre continues her diversification mission:
“The second idea is to show the behind the scenes of the racecourse, in particular thanks to all the players involved in the racing world. This involves broadcasting video interviews on our social networks. That works well. The Hippodrome de Chartres also participated in a program dedicated to equine well-being, organized by the National Federation of Horse Racing. A series of videos has been produced on this subject. This allowed us to pass the racecourse of the month, in September. We also make educational publications on the world of racing. “
A day dedicated to equine well-being at the Chartres racecourse
The various initiatives have enabled the racetrack to strengthen its visibility on social networks, continues the manager: “Today we have 750 subscribers on Instagram, or +150% in one year, and 7,300 subscribers on Facebook, or +22 % in one year. It’s positive. “
Meeting. A meeting (premium) is organized at the Hippodrome de Chartres, this Tuesday, November 9, 2021, at 11:20 a.m. Eight races on the program and exhibition of vehicles “Automobile clarity”. Free admission. Health pass compulsory.
–
Simon Dechet
– .
