(LUXURY) MAKEUP GETS COLORS BACK
Purple, carmine, orange or cherry … in L’Oréal’s luxury make-up factory, the shades are available in the hundreds, a sign that the masks have not completely removed lipstick from faces.
In Lassigny, in the Oise, rosé red tubes that Valentino will launch in 2022 are mass produced on one of the brand new automated production lines. Like its competitor Hermès, this brand has just positioned itself in cosmetics, which offer a bit of luxury that is a little more accessible to consumers. Next door, other models are made in a metronome mechanism, before being shipped around the world.
The pandemic has lowered makeup sales, a collateral victim of the lockdowns. In France, during the first eight months of 2021, sales of selective beauty products even fell by 20% compared to 2019, according to the NPD Group firm, which has nevertheless noted a rebound since May.
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/cloudfront-us-east-1.images.arcpublishing.com/dmn/R33ZDJ6KDBGO3PQUY4NKLIHWYM.jpg "Health promoters in Dallas guide Hispanics about covid-19 and prevention of other diseases")