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Liuzhou: A Rising Force in Sports Innovation and Promotion

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Entering Liuzhou, the host city of the Youth League: “Hot”, “Special” and “Benefits” write a new answer to the sports industry

Xinhua News Agency, Nanning, November 13. Xinhua News Agency reporter Nong Guanbin

The first Youth League is in full swing in Guangxi. From rhythmic gymnastics to archery, from indoor arenas to landscapes, athletes from all over the country have participated in a youth event in Liuzhou City over the past ten days.

Liuzhou, once the “Acid Rain City”, has now become an ecological city and a water entertainment and sports capital after years of governance, and national fitness continues to heat up.

  “15-minute fitness circle” activates the “heat” of exercise

Recently, the Youth Association’s archery competition concluded at the Luzhai County Sports Park in Liuzhou. More than 100 athletes competed for five days to determine the champions of five events.

“The game is very exciting! Every time after watching the game, I will go for a run near the sports park.” Qin Wei, a citizen watching the game, said that there are now many arenas, tracks, and squares in the local area, making it very convenient for exercise and fitness.

Outside the arena, sports have long become an indispensable part of the daily life of Liuzhou citizens.

The reporter learned from the Liuzhou Municipal Sports Bureau that as of the end of 2022, Liuzhou has basically achieved full coverage of the “15-minute fitness circle” in the main urban area. The city’s sports venue area is 12.7167 million square meters, and the per capita sports venue area has increased from 1.04 square meters in 2014 to The 3.05 square meters in 2022 ranks among the top in Guangxi.

Good and convenient infrastructure increases people’s enthusiasm for physical exercise. Wang Songyan, deputy director of the Liuzhou Municipal Sports Bureau, said that the proportion of the population in Liuzhou who regularly exercises now reaches 46.32%, and it has driven sports consumption and promoted comprehensive local economic and social development.

From early morning to night, from the doorstep to the sports park, from land to water…Liuzhou people can enjoy sports all day long, and sports “fever” can be found in every corner of the city.

In Longtan Park, countless citizens come here every day to race along the fitness trails among the mountains and rivers; as night falls, various sports activities take turns, including basketball, volleyball, Frisbee and other traditional and emerging sports.

“We will continue to strengthen the supply of public sports services, create more fitness venues around citizens, and create a good sports environment.” said Wei Yu, deputy director of the Liuzhou Municipal Sports Bureau.

  Inland water sports highlight Liuzhou’s “specialness”

Liuzhou was born from water, built on water, and thrives on water. Liuzhou people who grew up with the Liujiang River are naturally fond of water sports.

In 2008, the whistle of the F1 Motorboat World Championship opened the curtain of Liuzhou’s water sports going global. In the following more than ten years, a variety of water-related sports events and cultural activities such as motorboating, wake surfing, and river sailing were launched in the Liujiang waters.

“It’s a pleasure to enjoy a variety of water sports.” Li Guishang, who has been swimming for decades, said that the clear Liujiang River is like a natural swimming pool, with enthusiasts from all over the world swimming here all year round.

In October this year, Liuzhou’s water quality ranked first among cities at the prefecture level and above in the national surface water environment quality status for the third quarter and January to September of 2023 released by the Ministry of Ecology and Environment. Previously, Liuzhou had won the national surface water quality “championship” for three consecutive years.

A river of clear water has become a “source” to support the development of water sports, and people’s enthusiasm for participating in water sports is rising. Wei Yu introduced that the local area has also relied on the Liujiang River’s water resources advantages to integrate the sports industry into the development of the “Hundred Miles of Liujiang River”. Projects such as happy cycling along the river and 100-kilometer hiking have stimulated citizens’ enthusiasm for fitness. “We are actively introducing domestic and international events to make water sports a new feature and business card of Liuzhou sports.”

  Free and reduced fees allow citizens to enjoy the benefits of sports

The word “benefits” runs through Liuzhou’s “sports articles”: citizens not only have a stadium at their doorstep, but also have “benefits” with low or no fees. “We have reduced the operating costs of the stadium so that people can spend less or even participate in sports without spending money.” Wang Songyan said.

Municipal sports venues in Liuzhou have been open to the public for free and at low fees for a limited time since 2015. Since then, they have repeatedly lowered the fees for national fitness sports at the venues. The relevant person in charge of the Liuzhou Municipal Sports Bureau said that although the fees have dropped, the service quality has not been compromised, and the public can still enjoy high-quality sports facilities and high-quality fitness services.

Not long ago, Liuzhou issued a batch of sports consumption vouchers, covering swimming, diving, fitness, badminton, tennis and many other sports. According to reports, in 2022 and 2023, the local government will issue consumer coupons worth tens of millions of yuan every year. The consumer coupons are collected online. Citizens only need to receive electronic coupons and go to various merchants for verification before they can be used.

The reporter learned that Liuzhou is currently exploring a sports consumption-driven model that uses market-oriented operations, government support, companies to act, and the masses to benefit, in order to achieve a win-win situation for all parties. “We will continue to implement various policies to benefit the people, further revitalize existing public sports resources, and promote the vigorous development of Liuzhou’s national fitness movement.” Wang Songyan said.

2023-11-13 14:48:00

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