Listening tip: The influencer Carmen Krol alias Carmuska earned mainly through their Instagramcommunity, but at the same time is building analog pillars with a bestselling book, a fashion brand and the print magazine “Things We Write”. That’s a balance for her, he reveals on the OMR podcast. In it she also tells of a bad experience with a project with RTL, for which she had to deliver four hours of video material every day – “it doesn’t matter if you have had a death in the family or have been seriously ill”. She did this for a year until she couldn’t take it anymore.
omr.podigee.io (80 minutes of audio), www.omr.com
