Thailand’s New Year’s Eve: A Digital Boom
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Thailand rang in the new year with a stunning display of both customary festivities adn a surge in digital activity. The “Amazing Thailand Countdown 2025” at ICONSIAM, featuring global superstar lisa Lalisa Manoban, drew massive crowds and, more importantly, a significant spike in mobile data usage.
According to data released by True Corporation, a leading telecommunications company in Thailand, data usage in the ICONSIAM area on New Year’s Eve skyrocketed by over 200% compared to typical festival levels. This surge reflects not only the popularity of the event but also the increasing reliance on mobile technology in Thailand.
The increase wasn’t limited to ICONSIAM. True Corporation’s analysis of mobile user behavior across the country revealed significant increases in data usage in popular tourist destinations.The company’s TrueID app, a popular all-in-one entertainment and lifestyle platform, saw a remarkable 500% increase in user activity during the holiday period.
“True Corporation has raised the level of experience in providing mobile network and internet services to full efficiency throughout the festive season and On New Year’s Eve, welcoming the past Year of the Snake,” said Mr. Prathet Tankuranun, Chief Technology Officer of True Corporation Public Company Limited.
Tankuranun further explained the company’s proactive approach: “We have planned precisely through Mobility data analysis and tracking the behavior of mobile users in countdown events throughout the country. Consequently, signal enhancement for both 5G, 4G and WiFi is most effective and targeted. With a field operations team working 24 hours a day, taking care of signal quality both in Bangkok’s main countdown points and popular locations in other provinces.”
this surge in mobile data usage during thailand’s New year’s celebrations mirrors similar trends seen globally, highlighting the increasing importance of robust and reliable mobile networks to support large-scale events and the ever-growing digital lifestyles of consumers worldwide. The success of True Corporation’s network management during this peak period serves as a testament to their infrastructure and planning capabilities.
Looking for a peaceful New Year’s escape that’s both convenient and culturally rich? look no further than Phetchabun,a province in northern Thailand that’s quickly gaining popularity among both domestic and international travelers. Just a short distance from Bangkok, Phetchabun offers a stunning blend of natural beauty, spiritual sites, and a tranquil atmosphere perfect for unwinding and recharging.
According to recent mobile phone data from major Thai carriers, Phetchabun saw a significant surge in visitors during the 2025 New Year’s holiday. one carrier reported a 50% increase in travelers to the region, highlighting its growing appeal. This surge is likely due to Phetchabun’s unique combination of attractions.
Exploring Phetchabun’s Charms
Phetchabun boasts breathtaking landscapes, including the iconic khao Kho and Phu Thap Boek, offering stunning panoramic views and opportunities for hiking and exploring. For those seeking a spiritual experience, Wat Phra That Pha Son Kaew, a revered temple, provides a serene and contemplative atmosphere. The province’s overall quite ambiance makes it an ideal destination for those seeking respite from bustling city life.
“Phetchabun is also an interesting tourist attraction such as Khao Kho and Phu Thap Buek along with sacred places like Wat Phra That Pha Son Kaew.The atmosphere is quiet. Suitable for resting,” notes one travel blogger, reflecting the general sentiment among visitors.
Beyond Phetchabun: Thailand’s New Year Hotspots
While Phetchabun emerged as a rising star, other provinces also saw significant increases in tourism during the 2025 New Year celebrations. Uthai Thani,for example,experienced a remarkable 60% increase in visitors,showcasing its appeal as a charming,slow-paced destination near Bangkok. Internationally, Chiang Rai saw a phenomenal 200% increase in tourist arrivals, solidifying its position as a top destination.
- Top 10 Provinces for Thai Travelers (Data from TrueMove H): Buriram,Sisaket,Nakhon ratchasima,Surin,Ubon Ratchathani,Chaiyaphum,Roi Et,Phetchabun,Nakhon Sawan,Kalasin.
- Top 10 Provinces for International Travelers (data from TrueMove H): Chiang Rai, Phuket, Surat Thani, Bangkok, Tak, Krabi, songkhla, Chiang Mai, Phetchaburi, Prachuap Khiri Khan.
This data underscores the diverse range of experiences Thailand offers,catering to various preferences and travel styles. Whether you seek adventure, relaxation, or cultural immersion, Thailand has something to offer every traveler.
Thailand’s 2025 New Year: A Digital Celebration and Tourism Surge
Thailand’s 2025 New Year’s Eve celebrations saw a remarkable surge in both digital engagement and international tourism, painting a vibrant picture of modern Thailand’s connectivity and appeal. data reveals interesting insights into how Thais and international visitors ushered in the new year.
Digital Trends: A nation Online
Mobile data reveals that the peak hour for online activity was between 9:00 p.m.and 10:00 p.m. on December 31, 2024. The most popular applications during this period included Facebook, YouTube, WhatsApp, TikTok, and LINE. This mirrors global trends, showcasing the continued dominance of these platforms in social connection and entertainment.
Home internet usage, specifically True Online, also peaked during the same hour, reflecting a widespread reliance on high-speed internet access for New Year’s celebrations. The top five applications used on True Online were youtube, Facebook, TikTok, Netflix, and TrueID, highlighting the diverse range of online entertainment consumed during the festivities.
Tourism Boom: Tak Takes the Lead
International tourism experienced a significant upswing during the New Year period. While popular destinations like Phuket, Chiang Mai, and krabi remained top choices, the province of Tak emerged as a surprising standout. Data indicates a remarkable 260% increase in foreign tourist arrivals in tak, making it the “rising star” destination of the season.
- Top 10 provinces for foreign tourists: Tak, Phuket, Chiang Rai, Krabi, Chonburi, Surat Thani, Kanchanaburi, Songkhla, Nakhon Ratchasima, and Phang Nga.
This unexpected surge in Tak’s popularity underscores the evolving preferences of international travelers and the potential for lesser-known destinations to attract significant tourist interest.
True Corporation’s “Smile All Over Thailand” Campaign
True Corporation, a major telecommunications provider, launched its “smile All Over Thailand” campaign to celebrate the New Year. The campaign, which leveraged the company’s nationwide 5G network, aimed to spread joy and offer unique experiences. The campaign included commercials like “Smile All Over Thailand, Smile For Yourself” and “Smile All Over Thailand, True All Over Thailand,” emphasizing the value of human connection and the enhanced experiences made possible by reliable connectivity.
The campaign also featured a contest, “Smile all over Thailand, smile to receive gifts,” encouraging participants to share their smiles via augmented reality (AR) on the TrueID dtac app. The contest ran until January 15, 2025, offering a chance to win various prizes.
True Corporation’s initiative highlights the growing role of telecommunications companies in shaping cultural experiences and fostering community engagement during major holidays.
Events & Celebrations:
Thailand New Year’s Eve
ICONSIAM Countdown
Lisa Lalisa Manoban
New Year’s Festivities
Digital Celebrations
Technology & Data:
Mobile Data Usage
Telecommunications
True Corporation
5G, 4G, WiFi
Signal Enhancement
Network Infrastructure
TrueID app
Tourism & Destinations:
Phetchabun
Khao Kho
Phu Thap Boek
Wat Phra That Pha Son Kaew
Uthai Thani
Chiang Rai
Tourist Arrivals
Hidden Gems
Other:
Digital Boom
Tourist Surge
Popular Destinations
Cultural Experiences
Relaxation
Structure using subheadings:
1.Thailand’s Digital New year’s Eve:
Focus: Huge increase in mobile data usage during the ICONSIAM Countdown event featuring Lisa Lalisa Manoban.
Data points: Over 200% increase in data usage at ICONSIAM, 500% increase in TrueID app activity nationwide.
Company viewpoint: True Corporation’s proactive network management and investment in infrastructure to support the surge.
2. Phetchabun: A Relaxing New Year’s Escape:
Focus: Phetchabun’s growing popularity as a peaceful option to bustling tourist destinations.
Evidence: Significant increase in mobile phone data indicating a 50% rise in visitors during the New Year holidays.
Attractions: Stunning landscapes like Khao Kho and Phu Thap Boek, spiritual sites like Wat Phra That Pha Son Kaew, tranquil atmosphere.
3. Beyond phetchabrun: Thailand’s New Year Hotspots:
Focus: Other provinces experiencing tourism booms during the New Year celebrations.
Examples: Uthai Thani (60% increase), Chiang Rai (200% increase).
Data: Top 10 provinces for Thai and international travelers based on data from TrueMove H.
