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Lisa Feldmann, columnist.
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Actually, we have been rejecting the unconditional tendency towards self-optimization for a long time. We can no longer see them, these Gwyneth Paltrows and Selma Hayeks, who present their serums and juice recipes to us on Instagram, so that we feel neglected, undersupplied and guilty: A person without sufficient antioxidant consumption, so the message can be forgotten.
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No wonder resistance is slowly rising. Just as Barack Obama proclaimed the utopia that under his presidency every African American, every poor or underprivileged could rise, he just had to make enough effort, so Victoria’s Secret models and Hollywood stars wanted us to believe that their unchanged ideal-typical appearance alone daily gymnastics and a slightly increased water consumption.
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This misleading phenomenon is called “egalitarianism”, and today Donald Trump’s election victory at the time is also interpreted as a protest against this claim. What if you didn’t make it in a country where everything is supposedly possible? When you’ve tried really hard, but still lose your job? Are you then not disappointed by a president who primarily gathers highly educated, multilingual, computer-trained elites and declares them to be the benchmark? Maybe the next time you will choose someone who will absolve you of your feeling of failure.
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Finally pretty innocent
Corona, of all things, has alleviated this dilemma. Due to the general withdrawal from the public, the closing of the fitness studios, the orphaned catwalks of the offices and restaurants, a meander has moved in, in which we can feel really innocent. Suddenly you see Instagram stars with fuller facial features and TV presenters with streaks that have grown out. And friends rave about their new hobbies: motorcycling, car hiking or going for a walk.
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In the past twenty years I could not imagine a day without exercise, my everyday life was subject to a clear regime. Now I’m going to order a so-called balance board. It seems to be fun to apply the stand-up paddling techniques to the living room carpet. But above all: Leaning against the wall, the board conveys just as much “California Dreaming” as it takes to get through this January.
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Lisa Feldmann already thought about the deeper meaning of our everyday lifestyle products as editor-in-chief of the magazine «Annabelle». Today you can read about it every second Saturday here and on Instagram under feldmanntrommelt. You can hear it in the BLICK podcast “Bikini”.
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