Affected by the incident of not appearing in the football exhibition match between Inter Miami and Hong Kong, which was held on February 4, topics related to Messi have been frequently searched on Weibo in recent days. While hot topics are fermenting, some of the products endorsed by Messi have also been adjusted by brands.
Recently, Chishuihe wine products endorsed by Messi were removed from the JD.com flagship store. As of now, there are no products in JD.com’s self-operated flagship store in Chishuihe. In response, customer service responded that store products are currently in the process of adjustment and optimization. In order to provide consumers with a better product experience, the brand is also constantly learning and improving. Regarding the time when the products in the store were removed from the shelves, customer service pointed out that the products were removed from the shelves after New Year’s Eve.
It is reported that Messi once posted on his real-name certified Weibo account on August 1, 2023: “I am very happy to become the brand spokesperson of Chishuihe Wine! In the coming days, I hope that Chishuihe Sauce Wine and I will give everyone Bring more happiness and good luck!” The official Weibo account of Chishui River Wine also replied: “Chishui River Wine is honored to join hands with Messi! Invite you to share the delicious sauce-flavored wine!” The next day, Chishui River Wine held a brand launch conference, It was announced that Messi has become the brand spokesperson of Chishuihe Wine. On September 21 of the same year, the signing ceremony for the endorsement of Messi and Chishuihe Liquor Brand was held in Miami.
On January 11 this year, Messi posted on Weibo that Chishuihe wine, signed and blessed by Messi, was officially released on that day, with a global limited edition of 10,000 pieces (successful version). At that time, according to the Chishuihe JD.com self-operated flagship store, the Chishuihe wine signed by Messi was a 53-degree Maotai-flavor liquor, with each bottle of 500 ml priced at 1,499 yuan for a single bottle, 2,598 yuan for a 2-bottle pack, and 2,598 yuan for a 6-bottle pack. The whole box is priced at 6,600 yuan.
At present, there are still dozens of Messi-related contents on the official WeChat public account of Chishui River Wine, but there is only one publicly visible content related to Messi on its official Weibo. According to the official Weibo of Chishuihe Wine, only three of its 23 Weibo posts are publicly visible, one of which is about the ” # Messi Signature Blessings Chishuihe Wine #Today” posted by Messi and Chishuihe Wine on January 11. Officially on sale, limited to 10,000 pieces worldwide (successful version)” co-created Weibo.
On February 7, Messi’s official Weibo posted that, as he said at the press conference earlier, it was a pity that he could not play in the friendly match in Hong Kong due to a groin injury. I hope to have the opportunity to come back one day and give my best to the fans and friends in Hong Kong, China.
On February 19, Messi posted a video on Weibo to once again respond to the incident of not playing. Messi pointed out that he suffers from adductor muscle inflammation. I felt it before the first friendly match in Saudi Arabia, so I was unable to participate in the game. In the second game in Saudi Arabia, he tried to play for a while, but things got worse. The day before the game in Hong Kong, China, he tried to train, but he was really unable to play. He felt uncomfortable and risked aggravating the injury. After a few days, the injury felt a little better, which is why he played for a while in Japan. At the end of the video, Messi also emphasized: “As always, I want to send my best wishes to all the fans in China. I have always had special feelings for you and will continue to do so. I hope we can meet again soon. “
Subsequently, topics such as #MessiResponse#, #Messi responded three times in 13 days without apologizing, #Messi himself has registered a name trademark in China# appeared on the hot search list. As for whether the Chishuihe wine products he endorses will be put on the shelves in JD.com’s self-operated flagship stores in the future, customer service said they will make specific announcements. As for the question whether the brand product spokesperson will be replaced, the customer service only responded unclearly.
It is reported that “Guizhou Zhongchi Wine Industry Co., Ltd.” certified by the official Weibo account of Chishui River Wine was established in September 2021 with a registered capital of 300 million yuan. Gao Jinhua, chairman and general manager of Stanley Agriculture Group Co., Ltd., holds the company 99% of the shares and serves as chairman of the company. “Chishuihe” is a mid-to-high-end soy sauce brand focused on by Guizhou Zhongchi Liquor Co., Ltd. The trademark started in 1979 and is one of the earliest registered liquor trademarks in China. On February 16, 2022, the signing ceremony for the “Guizhou Zhongchi Liquor Industry’s 10,000-ton Maotai-flavor wine project” was held in Xishui County. In the same year, the project was listed as a major project and key project in Guizhou Province by the Guizhou Provincial Government, with key support for construction. According to the plan, the total investment of the project is 5 billion yuan, covering an area of more than 600 acres, with a wine production capacity of 12,000 tons, a koji production capacity of 25,000 tons, and a wine storage capacity of 60,000 tons. In the product matrix, Chishui River Wine has launched the Mysterious Series, Divine Sauce Series, and Divine Brewing Series products.
Currently, the promotional image of Messi as the brand spokesperson is still displayed on the homepage of Chishuihe Wine’s official website.
Editor/Wang Can
(Comprehensive from Weibo, JD.com, National Enterprise Credit Information Publicity System, Guizhou Zhongchi Wine Industry Co., Ltd. official website, etc.)
(Editor: Wang Can)
2024-02-20 09:53:28
#Chishuihe #Wine #flagship #store #products #removed #shelves #Years #Eve #brand #planned #invest #billion #yuan #build #10000ton #soy #sauce #wine #project_Consumer_Industrial #Channel #Home_Financial #NetworkCAIJING.COM.CN
