Riyadh – Lionel Messi, the legendary star of world football, hit the wall of misconceptions about Saudi Arabia with a ball. In the video released by the Saudi tourism department, Messi breaks all the misconceptions of the world about Saudi Arabia. The Saudi Department of Tourism has launched a new global marketing campaign with a video titled Go beyond what you think. Lionel Messi, the brand ambassador of Saudi Arabian Tourism, arrived in Saudi Arabia yesterday. The video has already received millions of likes.
Messi first drives the ball into the wall that says Saudi Arabia is only a desert. The wall breaks down and through it the audience reaches the diverse sights of Saudi Arabia. The video exclaims that this country is not just a desert but also has a lot of scenic wonders. From the Red Sea to the verdant mountains of Asir and snow-capped Tabuk, the coastal city of Jeddah and the bustling capital of Riyadh
Messi hits the ball for the second time against the wall that says nothing much is happening. Audiences will see the changes that have taken place in Saudi Arabia when the wall comes down. This section contains footage of various sports and cultural events taking place in Saudi Arabia.
Messi pushes against the wall of closed culture. With the wall coming down, the rich culture of Saudi can be seen by the world. It mainly shows the intermingling of people and exchange of cultures.
Come and see what Lionel Messi discovered in Saudi and experience a world beyond your expectations.#ShareYourSaudi #VisitSaudi pic.twitter.com/8pixzg8Khp
— Visit Saudi (@VisitSaudi) January 26, 2024
Messi finally breaks the wall that girls can’t with the ball. This section covers the achievements of Saudi women in space. The video ends with the phrase Go beyond what you think. This section also features Saudi women who have led the cultural transformation of Saudi Arabia, such as the Saudi women’s national football team, motor sports athlete Dania Aqeel, DJ Cosmicat, and Rayana Barnawi, the first Saudi woman in space.
The Saudi tourism department is targeting major markets in Europe, India and China through Messi. The Go beyond what you think campaign aims to dispel common misconceptions about Saudi Arabia and showcase Saudi’s vibrant cultural transformation to the world. Shared on several social media platforms, the video invites viewers to discover the diverse experiences of Saudi Arabia and share great memories. The tourism department is running a three-month long campaign.
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2024-01-27 16:40:44
#Saudi #Arabia #Messi #broken #walls #misconceptions
