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Lion launches into song

marketing

06/09/2021 – by AM

From August 23 until October 2, Lion Cereals (Nestlé group) is organizing a digital music competition for young people. Apprentice singers are invited to place their audio and video pieces on a dedicated platform. The participants will be decided by a jury made up of singers Bilal Hassani, Hatik, Ogee and Lou. To be won, a mentoring session and a studio recording. Marketing activation supported by teasing on YouTube, Deezer, 6Play and Spotify and promotion on Instagram.

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