As reported, the city of Linz has given itself a new logo. The “i” was folded, creating space that can be filled with anything. One thing definitely happened: the logo has been discussed ever since. Brand strategist Michael Brandtner from Rohrbach speaks in connection with the “Linz logo” of missing the point. Because: “Whenever it comes to the visual positioning of brands, then most of those responsible and their advertising agencies think –
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