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LinkedIn will also remove Stories

After a few months available, LinkedIn will delete your Stories, which do not seem to have been liked as much by users as the company expected. In the end, the imitators of the Stories (Stories in Spanish) of Instagram have not been very successful.

Recall that before LinkedIn we knew the closure of Twitter Fleets, another version of the Stories that did not convince. Initially, this temporary post format was the idea of ​​Snapchat, but after adopting it, Instagram became much more popular.

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LinkedIn launched its Stories in October 2020, and the will be removed at the end of September 2021. You will not be able to create new Stories, and those available will disappear in 24 hours due to their own ephemeral nature, since LinkedIn never gave the possibility of saving the Stories in the profile as Instagram.

The idea of ​​LinkedIn is launch a new type of videos to include in profiles, although they will arrive later, on an unspecified date. Nor does it seem entirely decided how they will work, rather what changes to the Stories are necessary.

LinkedIn has stated that the idea of ​​24-hour Stories with more informal content has not worked very well, which is not unusual in a social network oriented to the work world.

Apparently LinkedIn users prefer to pin videos to profile to introduce yourself to potential employers and colleagues in a more personal and up-close way. There is also a demand for stickers to add various types of content to videos: music, images, GIFs, surveys and the like.

The trend of including Stories in all apps has failed, the decision of LinkedIn and Twitter makes it clear. Actually, the format only works well on Instagram, for now it will not be removed from other Facebook apps (WhatsApp and Messenger), but it is clear that they have never been as popular in them.

Ultimately , LinkedIn will remove Stories because they make little sense on a professional social network. Although the Microsoft-owned platform saw potential for them, they were probably aware that they were making a risky bet that might not work well.

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