LinkedIn: Sneak Sneak for New Events and Video Announcements | Online Marketing.de

Video and AI: Advertiser hasn’t been able to ignore these key topics for years – and rightly so. Finally, with artificial intelligence, marketers can create personalized experiences and make better use of data, while the video format has visual strength and is often high Participation confirmed. There is now good news for advertisers on LinkedIn: The business platform has a video-based innovation for live event ads as well as new options for the AI ​​Accelerate tool name.

Live Events + Thought Leader Ads = Mehr Connection?

With the Opinion leader ads Donations from members can be converted directly into advertising. In the future, companies on LinkedIn will be able to promote a member’s post about a live event as an ad thought leader and link directly to the event in the ad – this should ensure more registrations, views and engagement.

A new preview feature could also help businesses attract more participants to their event: This will give LinkedIn users a 30-second preview as a video preview during and after the event. There is also an option to create regional events Target to decide specifically which members will be invited.

Video ads and new campaign goals for Accelerate

For the Accelerate tool, which enables AI-assisted campaign creation and optimization, LinkedIn also has – as of June 2024 – several updates announced. In the future, advertisers will be able to include a video or document (eg e-book or white paper) in the ad instead of an image if necessary.

Also received Advertising Access to new campaign objectives for Accelerate including brand awareness, communications, website Conversions and video views. While Accelerate Beta, including lead generation and website visit campaign goals, is already available to all advertisers globally, the new goals will be rolled out on worldwide in the coming weeks.

By introducing search suggestions, LinkedIn wants to improve the user experience as part of an experiment. For brands and creators, the update offers an incentive for content ideas.

LinkedIn resume search:
Consumers benefit from targeted recommendations