LinkedIn Launches DMs for Company Pages – Finally, You Can Connect With Businesses Directly!

Can we send private messages to business pages on Linkedin?

Yes, since yesterday! LinkedIn announced, since June 7, 2023, the launch of a new option allowing company pages to send and receive private messages.

Users will now have the ability to initiate a conversation with a business page and chat directly within the app. The administrators of the page will therefore be able to respond as a page, thus offering a new way of communicating for the business.

Why did LinkedIn implement DMs for company pages?

people on social media communicate more and more in private messages rather than in public. It is for this reason that LinkedIn has extended its direct messaging (DM) functionality for company pages.

According to LinkedIn, this feature allow members to contact brands through personalized messagesa practice until now reserved for interactions between members.

Topics covered can include products and services, business opportunities, and more.

It is foreseeable that more and more people will choose to send direct messages to companies to solicit opportunities, which could require a some management for large companies. LinkedIn has thought of everything while making this task easier thanks to its “targeted inbox” Who classify messages according to their priority. If this does not remain manageable for a company, brands have always the possibility to disable the messaging option in the inbox settings:

LinkedIn has made tests of this new functionality with selected users during the last month. Depending on the platform, over 63 million businesses regularly post to their business pages in the app. This figure highlights the page messaging potential as a tool for connection and engagement, and opens the way to new types of direct interactions as well as new opportunities.

This new feature offers several possibilities of use! Even if she does not revolutionize the landscape of LinkedIn in itselfit should be taken into account in your marketing approach on this platform.

What is LinkedIn planning for the future?

In the future, LinkedIn also plans tointegrate a assistwhat IA to improve this functionality. In particular, this could be useful for lead nurturing, allowing users to search for the people they interact with in the feed, without having to scroll through their profiles or messages.

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