LIMI feu ＆ Ground Y Savile Row 2 Pop-up Store
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On Thursday, November 14th, we opened a new pop-up boutique “Savile Row 2” at 54 Conduit Street in Mayfair, London, near Yohji Yamamoto’s London flagship store “SAVILE ROW” boutique.
A limited LIMI feu event was held on November 13th (Wednesday), where designer Satomi Yamamoto decorated the space with items from her own brand “LIMI feu” and livened up the atmosphere with live performances from three Japanese DJs. The launch event brought together creative industry insiders and VIP guests to share special moments.
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The pop-up boutique will consist of two developments.
■First round (November 14th and 15th, 2024)
Focusing on LIMI feu, you can experience designer Satomi Yamamoto’s pioneering perspective on fashion, incorporating the brand’s history and innovative design.
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■Second edition (November 16, 2024 to January 10, 2025)
In addition to the LIMI feu collection, the Ground Y collection is now available.
The Ground Y collection, previously available only at the Paris Louvre store in Europe, now opens in London for the first time. We will offer a wide range of styles and new charm to this pop-up space.
Fujiko F. Fujio’s 90th birthday project features characters such as “Doraemon”, “Perman”, and “Esper Mami” that appear in the works of Fujiko F. Fujio, who created many masterpieces including the national character “Doraemon”. We offer a variety of items based on motifs. The visuals were created using 3DCG and express the future aspirations of Fujiko F. Fujio’s works and the new world of Ground Y. (C)Fujiko-Pro
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Furthermore, the Ground Y 2024-25 fall/winter collection celebrates the brand’s 10th anniversary and focuses on “pattern making”, which looks at the essence of manufacturing. We develop items that incorporate design concepts such as “bleeding,” “asymmetry,” and “combination,” and propose unique styles.
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The “Savile Row 2” pop-up boutique will offer a wide variety of LIMI feu and Ground Y items.
[LIMI feu]
Designer Satomi Yamamoto
After joining Yohji Yamamoto Co., Ltd., he worked as a patterner at Wise Atelier, and then started his own brand in 2000. In 2002, the brand name was changed to LIMI feu (LIMI feu), which remains the name to this day. Focusing on atmosphere, volume, and ease of wear, we eliminate decorations and exaggerations, leaving space to blend with the personality of the wearer. Keep your distance from markets and trends. Designer Satomi Yamamoto expresses the will she feels right now in the silhouette of her clothes. It has clean, strong straight lines and a unique volume and drape that wraps around the body.
▼Official online store[THE SHOP YOHJI YAMAMOTO LIMI feu ]
▼Official official website https://www.yohjiyamamoto.co.jp/limifeu/
▼Official Instagram @limifeu_official
[Ground Y]
Through Yohji Yamamoto’s filter, we incorporate multifaceted elements that synchronize with the concept.
A brand that proposes new possibilities for fashion with a “genderless” and “ageless” style.
▼Official online store [THE SHOP YOHJI YAMAMOTO Ground Y ]
https://theshopyohjiyamamoto.jp/shop/c/c20/
▼Official official site http://yohjiyamamoto.co.jp/groundy
▼Official Instagram @ground_y_Official
▼Official X (old Twitter) @Ground_Y
【Savile Row 2 London Pop-up Store】
Opening date and time: Thursday, November 14, 2024 – Friday, January 10, 2025
Store location: 54 Conduit Street London, W1S 2YY
Business hours: 10:00~18:00
