Youngwoong Lim. Photo ㅣ Star Today DB
As a result of big data analysis of star brand reputation in September 2024, the order was 1st place Lim Young-woong, 2nd place Son Heung-min, and 3rd place Yoo Jae-seok. Yes
The Korea Business Research Institute calculates the participation index, media index, engagement index, and community index for star brands through consumer behavior analysis of 259,217,960 brand big data measured as of August 30 , 2024 to September 30, 2024. Compared with 273,996,916 big brand data last August, it decreased by 5.39%.
The brand reputation index is an indicator created through big data analysis by finding that consumers’ online habits have a significant impact on brand consumption. Star brand reputation analysis can measure consumer relationships with star brands, positive and negative evaluations, media interest, and consumer interest and traffic. Yes
Star brand reputation analysis is a big data reputation algorithm that focuses on brands that are at the top brand reputation analysis of entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and loads -sports, and comparing them to consumers. The recommendations index was included as a weight in the detailed indicators of the Brand Star Reputation Index. Yes
The top 30 star brand reputation rankings in September 2024 are Lim Young-woong, Son Heung-min, Yoo Jae-seok, Jung Hae-in, Seventeen, Aespa, Ivee, Le Seraphim, BTS, Ma Dong-seok, Young Tak, Fifty Fifty, Kim Soo-hyun, Day6, Shin Yu-bin, Jo Jung-seok, Shin Dong-yeop, The analysis was in that order: Twice, Byun Woo-seok, Hwasa, Cha Eun-woo, (G)I -DLE, Tomorrow by Together, Kang Daniel, Taeyeon, Blackpink, Oh My Girl, N-Mix, Chan-won Lee, and Jin-young Park.
Lim Young-woong’s brand, which was first in star brand reputation, was analyzed as a brand reputation index of 8,222,432, with a participation index of 1,025,788, a media index of 1,899,564, a communication index of 2,583,838, and a community index of 2,73.24. Compared to the brand reputation index of 7,718,356 last August, it rose 6.53%.
Son Heung-min’s brand was in second place, with a participation index of 1,033,254, a media index of 1,733,267, a contact index of 1,756,859, and a community index of 2,517,150, with a brand reputation index of 7,040,529. Compared to the brand reputation index of 4,796,197 last August, it rose 46.79%.
Third, Yoo Jae-seok’s brand was analyzed with a brand reputation index of 5,390,449, with a participation index of 236,325, a media index of 1,645,110, a communication index of 2,042,869, and a community index of 1,466,145. Compared to the brand reputation index of 5,109,002 last August, it rose 5.51%.
In 4th place, Jung Hae-in’s brand was analyzed with a brand reputation index of 5,311,554, with a participation index of 1,313,076, a media index of 1,579,430, a communication index of 1,193,612, and an index community of 1,225,435. Compared to the brand reputation index of 2,228,287 last August, it rose 138.37%.
The Seventeen brand ranked 5th, with a participation index of 342,432, a media index of 1,044,616, a contact index of 1,296,212, and a community index of 2,252,976, resulting in a brand reputation index of 4,936,235. Compared to the brand reputation index of 4,830,723 last August, it rose 2.18%.
Director Koo Chang-hwan of the Korea Corporate Reputation Research Institute said, “As a result of a big data analysis of star brand reputation in September 2024, Lim Young-woong’s brand ranked first. Lim Young-woong’s brand is active as a multitasker in movies and entertainment broadcasts based on a strong fandom community. Son Heung-min Brand, who is in second place, plays in the Premier League as captain of the national football team. Yoo Jae-seok’s brand, which was in 3rd place, maintains its position as a national MC and continuously accepts new challenges. Next, the 4th place brand Jung Hae-in captures the hearts of fans with Um Chin-ah. “The Seventeen brand, at level 5, is attracting consumer attention with comeback news along with a new album,” the brand analysis said.
Next, “In the star brand category, when we analyzed the star brand data in September 2024, it decreased by 5.39% compared to the 273,996,916 big brand data in August last year. Looking at the detailed analysis, brand consumption decreased by 32.91%, brand issues decreased by 15.62%, brand communication increased by 9.00%, and brand distribution increased by 4.74%.
Star Brand Reputation September 2024 Big Data Analysis September 2024 Lim Young-woong, Son Heung-min, Yoo Jae-seok, Jung Hae-in, Seventeen, Aespa, Ive, Le Seraphim, BTS, Ma Dong-seok, Young Tak, Fifty Fifty, Kim Soo-hyun, Day6, Shin Yu-bin, Jo Jung-seok, Shin Dong-yeop, Twice, Byun Woo-seok, Hwasa, Cha Eun-woo, (G )I-DLE, Tomorrow Psy, Lee Byung-hun, Rise, Jeon Jong-seo, Tours, Hwang Jung-min, IU, Park Myung-soo, Go Min-si, Red Velvet, Go Yun-jung, The Boyz, Shin Min-ah, Cha Seung-won, Jung So-min, Kim Jong-kook, Nam Jin, Ji Chang-wook, Kim Hye-yoon, Sung Si-kyung, Son Seok-gu, Kang Ho-dong, Jang Yoon -jung, Ryu Hyun-jin, Fromis Naoi, Lee Jung-jae, Kim Min-jae, Han Ji-min, Kim Hye-soo, Eom Tae-gu, Jang Min-ho, Park Ji-hyun, Lee Je-hoon , Baek Jong-won, Kim Yu-na, Seo Jang-hoon, Park Seo-jin, Park Na-rae, Park Jay-beom, Na Hoon-ah, Kim Ji-soo, Lee Soo-hyuk, Ha Jung-woo , Hwang Hee-chan, Ahn Jung-hwan, The analysis was in that order: Oh Sang-wook, Stray Kids, Park Seo-joon, Kim Jong-min, Baekhyun, Jo Se-ho, Kian84, Kim Seon-ho, Song Ga-in, Lee Jeong-eun , Lee Young-ji, Lee Jung-hoo, Kim Jun-su, Kim Ha-seong, Seo In-guk, Yoon Kye-sang, Jannabi, Enhypen, Song Ji-hyo, and Lee Seo-jin.
