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Reader reporter
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1/9
Sale due to closure: This La Halle branch in Winterthur ZH will close in a few weeks.
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Reader reporter
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2/9
The customers do not find out that the branch will be reopened a short time after the closure by the same owner, but under a new name.
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Reader reporter
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3/9
First the goods have to go out. La Halle tempts you with juicy discounts so you don’t get stuck on your clothes and shoes.
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PIUS KOLLER
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8/9
Only when asked by Blick did the shoe chain specify that it was only a short-term closure and that they wanted to focus on a new collection.
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Philippe rossier
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9/9
Vögele Shoes boss Max Bertschinger doesn’t want anything to do with a marketing trick. But Blick promises to want to better inform its customers.
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The posters are yellow-red and flashy, all the shop windows are covered with them: “Total sell-out due to closure”, “The last few days! -70% »is emblazoned there in large letters. Seen in the industrial area in Winterthur ZH. The shoe, fashion and accessories chain La Halle only moved there a few months ago.
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Further examples: The La Halle branch in Pratteln BL will also close on June 30th. “We’re closing forever,” confirms a saleswoman when asked by Blick. The branch in Grenchen SO is already closed. La Halle is active in both the clothing and shoe industries. The company has over two dozen branches across Switzerland. What’s going on in the industry? It has only just been announced that the Vögele Shoes shoe chain is also closing branches.
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Research shows: some La Halle branches close forever, others only temporarily. The Winterthur location is one of the latter. A saleswoman speaks of a “temporary closure”. The name will be changed, there will be a new range. The owner remains the same. The closure lasted “for about a month”.
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Eviction and closure just faked?
So is advertising with clearance discounts and branch closings just a trick to attract customers? This is reminiscent of the Vögele Shoes chain that was recently sold to Germany. The store network will be reduced to around 90 branches. Nevertheless, the shoe seller advertised with nationwide shop closings and clearance discounts. When confronted with Blick research, Vögele Shoes then fell back. Company boss Max Bertschinger (61) promised to inform customers more clearly that the closure of some branches was only temporary in order to align them with the new collections.
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So do the La Halle owners reach into the Vögele bag of tricks? The clearance discounts have already served their purpose: Last week they attracted numerous consumers to the Winterthur branch, as a look at Blick showed.
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La Halle in France is in bankruptcy
Spicy: La Halle is a big number in France. Or rather: it was once. Because bankruptcy proceedings have been running since April 21, 2021, like the specialist portal “Fashionunited” reports. Further research shows that Switzerland is also indirectly affected by this.
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The brand name and the range in Switzerland belong to Vincent Frantz (51), director of the Lausanne company CSCV. He confirms Blick that all La Halle locations in this country will be given a new name. That is why the shops would be closed for a short time and adjusted to the new range. “As of July, all 25 branches will be called Cosmetics Fashion Accessories,” says Frantz. From then on, La Halle will be history.
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When asked whether Frantz wanted to encourage customers to buy the old range by simulating branch closings, he did not respond. However, he says to the branch in Winterthur that it will not become a cosmetics fashion accessories, but a Gifi store.
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Gifi is a French-speaking Swiss chain for home and decoration needs. The assortment ranges from entertainment electronics to lamps and carpets to cool boxes for leisure. In addition to La Halle Suisse (in future: Cosmetics Fashion Accessories), Gifi is also owned by CSCV.
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