“A word I’ll never use,” said Greg Joswiak, Apple’s chief marketing officer, when asked about the metaverse during an interview. But it looks like Apple is building its own virtual world, as Bloomberg’s Mark Gurman reports.
In the latest issue of his Power On newsletter, Gorman takes a look at Apple’s much-anticipated AR/VR headset, which could launch early next year, and with this mixed reality headset, Apple is entering a completely new category. new, a little different from what worked. Until now. Where the company is looking for new people to work with to improve the next headphones with content.
According to Gorman, the Cupertino giant is looking for a “software producer with experience in visual effects,” which suggests the company could be working on “3D content that can be played in virtual reality.” Additionally, Apple is looking for developers to work within the scope of the application. Intentions and making apps that can work with Siri, Shortcuts, and Search.
However, one of the bigger entries is for someone who can build and run a 3D mixed reality world similar to the Metaverse, but don’t expect to call it that, because Market Chief doesn’t really like the name. , probably because it’s a term closely associated with meta.
“You will work closely with Apple’s UI framework, human interface designers and systems capabilities teams, challenging you to think outside the box and solve exciting and challenging problems in the 3D application space,” says the list.
The mixed reality headset, rumored to be called Reality One or Reality Pro, is expected to launch next year, possibly in the first quarter. If rumors are to be believed, the price of the headphones could range between $2,000 and $3,000.
And there have been reports that Apple is in talks with big names in Hollywood, including Jon Favreau, who is said to be working on adapting the prehistoric planet for its upcoming AR/VR headset.
