Mediotiempo Editorial
Mexico City / 03.10.2024 21:55:38
This month of October commemorates the fight against breast cancer, a condition that is the leading cause of death from cancer among Mexican women, a disease about which we seek to raise awareness and encourage self-exploration. And Mexican soccer is no stranger to this.
The Liga MX carried out the presentation of the ‘Take care, we tell you tactfully’ campaign, which will be present on all social networks of all categories of Mexican soccer such as League MX, League Mx Womenl, Expansion League and also in the Mexico National Team during the FIFA date.
The campaign will have the nuance that all the matches in these categories that are played during the month of October will be with the pink ball, and in the ceremony prior to each game, the ambassadors will be breast cancer survivors.
What other foundations will participate?
The Liga MX will not be alone in this commemoration, foundations such as the Mexican Social Security Institute, CIMA Foundation y Foundation ALMA.
At the presentation of the campaign, at the facilities of the Mexican Soccer Federationit was announced that the Liga MX Femenil There will be a very active participation, as there will be a donation of shirts from different players that will be auctioned, in addition to there being a constant call for awareness and self-exploration.
Pink ball in the fight for breast cancer (Photo: Liga MX)
It should be noted that the resources generated by the jerseys that are auctioned from men’s and women’s teams of all categories will be donated to make external breast prostheses. Also announced was the delivery of awareness books for the timely detection of breast cancer from the ALMA Foundation to the players of the Liga MX Femenil.
