Life insurance, a tool to motivate and retain its customers

Joseph Yapo MANCAMBOU, Managing Director of La Loyale Vie (2nd from the right) surrounded by his collaborators.

What if insurance was the best alternative to motivate and retain employees beyond salary? A guaranteed monthly income is the worker’s first incentive lever, to which social benefits have been added to ensure their personal and family development. But life insurance, by its nature, can play a more important role for the latter in the face of the uncertainties inherent in life.

The question was at the center of the second edition of “ La Loyale Business Day ”, a framework for discussion initiated by the insurer La Loyale VIE which regularly deals with issues of the insurance sector in relation to the professional world. . The meeting which was held on July 8 on the theme “Bringing security to your human resources thanks to our life insurance solutions” saw the participation of about thirty human resources managers, chairmen of mutual insurance companies. business, insurers and insurance brokers.

The panelists presented at length the advantages of life insurance.

“Each company to achieve good performance relies on the skills of qualified employees. This is why retaining them through social benefits must be integrated into all human resources management strategies,” Joseph said from the outset. Yapo MANCAMBOU, Managing Director of La Loyale vie. A premise that guided the intervention of its employees, who focused on life insurance during the panel that furnished this activity.

According to Fabrice KOUASSI, brokerage animation manager of La Loyale Vie and panelist, life insurance is social protection aimed at guaranteeing the physical integrity of an individual, covering the costs of a death or even health care in the age of old age. This form of social cover, which acts on the well-being of workers and their families, has repercussions on productivity in the company. This has led La Loyale Vie to include it in its offer.

A view of the participants in the meeting.

Taking the opportunity, Koffi YEBOUA, commercial director, lifted a corner of the veil on the services of the company. It has a diversified offer in this area that meets several expectations, in particular those concerning retirement, situations of temporary or permanent disability of the employee / member, the death of the worker or a relative and the constitution of savings. long term aiming to carry out projects. These are all products that the insurer strives to offer at affordable prices with contribution levels adapted to the incomes of members.

Following the discussions on the theme of the day, the panelists took pleasure in responding to the various concerns of the public. This is the case of the president of a company mutual insurance company, expressing an interest in seeing its members benefit from the offers of La Loyale Vie. This is the place to indicate that in addition to business leaders, managers of mutual societies or professional groups can directly resort to insurance companies for the subscription of their members.

Junior KONAN

Communicated

Posted on 7/13/21 3:30 PM

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