Actually, the discounter Lidl only meant well with this year’s Easter campaign. But the shot backfired – and Facebook is merciless.
Munich – Advertising campaigns by supermarkets or discounters can always backfire. Instead of happy customers, there is mass criticism in the social networks. The discounter Lidl recently had to experience this too: an Easter campaign for children met with a lack of understanding among many adults.
Advertising for children’s toys on Facebook: Lidl’s Easter campaign backfires
On Thursday, March 16, Lidl advertised an Easter campaign for children on Facebook. “Children like to slip into other roles! With our vet play set, little doctors can heal teddy bear paws, treat plush rabbit ears and care for stuffed dog fur in their children’s practice,” writes the discounter in its post and advertises the play set at a price of 19.99 euros. It goes on to say: “From today you will find numerous gift ideas for the little ones in your Lidl branch.”
However, many Lidl customers were not very enthusiastic about the offer. “There are no presents at Easter, why should they?” writes a user named Christiane uncomprehendingly under the post. Many other users seem to share the same opinion. “Since when do we get presents at Easter? Looking for a basket with Easter things and eggs!” commented another. In another comment, Lidl was asked whether the discounter had confused Easter with Christmas.
Lidl’s Easter campaign meets with criticism: “I can fool myself”
The criticism of the Easter campaign is varied. Others, on the other hand, do not criticize the idea of giving as such, but do criticize the price. “20€! In my time, these things cost 9.99,” complains a customer who claims to be 30 years old. Others, on the other hand, fear that the offers will not end up in the individual branches at all.
“Unfortunately, you can’t manage to deliver your offers to the markets. Was today because of 2 offers in the Lidl, both not there. Not delivered according to staff. I can make fun of myself.” However, promotions or offers from supermarkets do not always have to backfire. While Lidl met with a lot of criticism with this action, a Lidl fail on a plant shelf caused hundreds of reactions and numerous laughs. (nz)
