All sold out. In few hours. Even the outlets of Lucca Monday (November 16) they were “stormed” for the launch in Italy of the first fashion collection by Lidl.
Sneakers, socks, slippers and t-shirts with the iconic logo: Lidl-mania has also broken out in Italy with long queues and treadmills – in defiance of anti-contagion rules – to catch a limited edition item of clothing. “Even in Lucca, as well as in the over 660 Lidl sales points in Italy, all the products were sold in a few hours”, confirms the Lidl staff.
Above all, they were a resounding success the shoes, the blue, yellow and red colored sneakers for sale in supermarkets for only 12,99 euro. As already happened abroad, a few hours later the shoes were put up for sale online on Ebay, Subito.it and Marketplace with real crazy prices which can exceed thousands of euros.
Also social have literally gone crazy in front of the new Lidl collection. Alessia Bonifazi, Lidl Italia communications manager, reveals some secrets behind the success: “The Lidl fashion collection made up of t-shirts, shoes, slippers and socks that reflect our logo is a nice way to pay tribute to our customers who have always defined themselves as true Lidl fans. The design was developed internally by Lidl, playing with the colors of our brand. The great success that ours Lidl Fan Collection had in the countries (Great Britain, Germany, Belgium and Finland ed) where it was on sale was unexpected and surprising, a sign of how Lidl is really a innovative brand in step with the tempi”.
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