We have already reported on the fact that the Lidl retail chain launched the so-called Inflation Overdrive with the new year, which was supposed to consist of reducing the price of 1,000 foods by up to six percent. Now we bring you, as promised, more responses to this event. Today I really enjoyed the penny discounts, it was said. A reporter from ČT also commented ironically, saying that the prices literally take your breath away. They play with people like cats and mice, we also noted together with the call Go to p*dele Lídle, or the infernal comparison Satanic Thieves.
Jan Rychetsky
Description: In Jeseník
The chain of commerce itself on your pages informs as follows: “We will double the prices! From January 2, 2024, we will reduce prices for all products where VAT changes from 15% to 12%. But that’s not all. In addition to this, we will discount more than 1000 products with an additional 3% discount on the tax rate. The tax rate will thus be reduced from 15% to 9% for more than 1,000 products across the range.”
We wrote about what the reality is, for example, in the article: “He was looking forward to the store. And Lidl made it cheaper: from 59.90 to 62.90”
Some customers also reacted to the penny discounts by taking pictures of the ridiculous discounts for them and publishing them on social networks.
“I also really enjoyed the 60 penny discount today,” wrote one Facebook user, for example, and attached a photo showing penny items marked in red.
The discount events in our hypermarkets were also noticed by Czech TV reporter Filip Černý, who exaggeratingly stated on the X network that “It takes your breath away”.
Lidl (but not only there)
The projection of the VAT reduction is literally breathtaking.
It’s a whole tenner cheaper! pic.twitter.com/epXn2jOqfK— Filip Cerny (@Filip_Cerny) January 3, 2024
“Lidl (but not only there). The projection of the VAT reduction is literally breathtaking. It’s a full dime cheaper!’
And he is definitely not the only one who treats penny discounts in stores with a dose of irony or sarcasm.
“Lidl and our/their government likes you dear citizens,” reads another status on the X network, which is accompanied by photos of goods being discounted by just a tenner.
However, the aforementioned debater supplemented his contribution with an experience that may clarify part of the strategy with which Lidl entered the Přesilovka anti-inflaci campaign and to which he added an angry smiley.
“They play with people like cats and mice. You really jump on the app and coupons for all of them,” he asked at the beginning, and then he introduced the text that made him so angry.
They play with people like cats and mice.
Do you really jump on apps and coupons for all of them?
?????? pic.twitter.com/cAZ3LuNyry— ???? Nosey George – Angry ?? (@JiriParkes1) January 3, 2024
“Lidl: I’m looking at the price tag of original orange juice 12.90 – original price 64. Well, I’ll drink it in two days, all in all a good price, so I took 3 pieces. At the cash register, I look like a calf at an old gate. It says the price is CZK 64, so I go to look again at the price tag of 12.90 and under it in small print for my old eyes: Valid only with a coupon,” the writer pointed out that the so-called inflation booster requires customers to have a discount coupon and on the one hand it protects the eyes or glasses for reading small letters.
And how to draw these discounts and get the necessary coupons?
This is insured by Lidl with the so-called Lidl customer card, i.e. an application that customers must download, and if they use it at least once a week, they will receive the aforementioned coupons, i.e. discounts on individual types of goods.
According to Lidl, coupons are one of the biggest advantages and offer exclusive discounts on different types or even entire groups of products.
“Every week you will receive new coupons that you can simply activate and use at the cash register during any of your other purchases in Lidl stores. Only have a few coupons in your app? Scan your Lidl Plus card at the checkout every week and you’ll see your app pop up with an interesting offer.”
That much is what the aforementioned website of the chain of stores says. However, practice in the Czech Republic can be somewhat different, and that brings us back to the story being described.
“Meanwhile, the woman chatted with the cashier and she gave us a coupon,” the text on the X network continues, adding that the same price remained on the ticket.
“I look at the ticket and there again the price is 64. The saleswoman says it’s because you have a discount for the second bottle. A little calculation: One bottle 64, the second 12.90 and the third again 64. A total of 140.90 divided by 3 equals approx. 47 CZK,” the text is calculated, which then continues with words that the German retail chain would probably not understand.
“Go to hell Lídle. Pay attention to the price tags: Read the small print. Satanic Thieves.’
The Lidl chain promises discounts beyond the VAT reduction. He confirms that the chains and their “magic” with margins are mainly behind high food prices
The prices at which farmers sell produce to their customers, both plant and animal, fell this October…
— Lukáš Kovanda (@LukasKovanda) December 14, 2023
Let’s add that the well-known economist Lukáš Kovanda also expressed doubts about whether the chains will actually lower prices, but in connection with the ongoing discounting, he also stated that this is evidence that “inflated merchants’ margins” were behind the expensive food.
“So if this or that chain is now able to make it cheaper beyond the scope of the VAT reduction, it actually confirms that the main reason for the relatively expensive food is the inflated margins of the traders with which they created that ‘cushion’,” Kovanda wrote on his X account, saying that with the mentioned pillow, the chains can now “magic” and change it according to their current needs.
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author: MaA
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2024-01-05 11:45:00
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