Lidl includes regional beers – Médiář – in its permanent offer

In the stores of the Lidl chain in individual regions, customers will find a new permanent range of beers from their regional producers. Lidl’s goal is to meet the demand for local food and support local breweries. For example, customers in the vicinity of Jihlava will always find Hanušovice Holba Šerák in the assortment of Jihlava’s Ježek or visitors to stores in the vicinity of Šumperk.

“Customer feedback confirms to us that there is great interest in regional products,” says a spokesman for Lidla Iveta Barabášová. According to her, customers have already shown great interest in a special event with a subtitle Taste the best of the regions, which will be repeated for great success in the future.

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