Lidl is one of the most famous food retailers in the world and often impresses with the new products it introduces. These then sometimes become the new standard even among competitors, as happened with fruit and vegetable crates, which are supposed to prevent waste and allow customers to get these products at very affordable prices.
A real misstep
However, Lidl doesn’t always win the jackpot. Although, apparently. When he launched his version of chocolate bunnies, he also caught the attention of customers. These bunnies were strikingly similar to those traditionally sold under the Lindt brand. However, they cost a lot less, as usual with this discount retailer.
A seemingly innocent matter has caused a lot of bad blood. Understandably, people preferred to buy cheaper bunnies from Lidl than the more expensive original from Lindt. This company then went to the Swiss court, which had to decide on the matter.
It was a very popular case, accompanied, for example, by public opinion polls. These have shown that the public knows Lindt’s rabbits very well and the Lidl one can easily be mistaken for them, however some small differences can be found.
What happens to chocolate
The Swiss Supreme Court then overturned the lower judgments and ordered that the Lidl rabbits could not be sold in the country. The seller must also destroy his own shares. At the same time, this brings interesting connections. In light of today’s sustainability efforts, this does not mean that chocolate as such must be destroyed. It is said that it can be dissolved and used differently. However, there is a question as to whether anyone would undertake such a demanding operation. The stock is more likely to actually be thrown away.
Although the verdict only applies to Switzerland, it is very likely that Lidl will no longer sell rabbits in any of the markets, i.e. not even in the Czech Republic.
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