Lidl apologizes to a mother and daughter who felt ‘humiliated’ while purchasing feminine hygiene products.

Lidl, one of the leading supermarket chains in the UK, has recently apologized to a mother and daughter who were left feeling embarrassed and humiliated while purchasing sanitary items. The incident, which took place in a Lidl store in Stockport, Manchester, has triggered a fierce social media backlash, with many women sharing their own experiences of feeling uncomfortable while buying menstrual products in public. In this article, we delve into the details of what happened and explore the broader issue of menstrual stigma that persists in our society.


A mother and daughter shopping for sanitary items at a Lidl store in Somerset, England were allegedly humiliated when a male cashier loudly announced in front of waiting customers that they could only purchase a limited number of the products. Another shopper who witnessed the incident took to social media to express their anger. Lidl has apologized for the incident and is providing retraining to prevent similar occurrences in the future. The supermarket chain aims to provide a welcoming and positive shopping experience for all customers.


In conclusion, Lidl’s swift apology and reassurance to the mother and daughter who were left feeling humiliated while buying sanitary items is a commendable step towards promoting inclusivity and understanding the sensitivity of the issue. It is important for retailers to recognize and acknowledge the diverse needs and preferences of their customers to support and empower them, especially on a matter as intimate as personal hygiene. We hope that this incident serves as a catalyst for wider awareness and more thoughtful approaches towards menstrual products and their accessibility, paving the way towards a more equitable and respectful society.