Lidl Bulgaria Revolutionizes Shopping with AI-Powered Lidl Plus App
Lidl Bulgaria is transforming the shopping experience with its innovative use of artificial intelligence (AI) in the Lidl Plus mobile app. By analyzing consumer behavior, the app generates personalized coupons tailored to individual preferences, offering users a seamless and cost-effective way to shop.
In 2024 alone, Lidl Plus users saved over BGN 32 million by leveraging the app’s discounts. Dimitar Iliev, Head of Lidl plus, emphasized the app’s impact, stating, “This amount undoubtedly emphasizes the effectiveness of the request and the benefits it provides to the customers. The new AI functionality in Lidl Plus is a key step towards modernizing shopping. Innovation is part of the Lidl Bulgaria Advancement Strategy and makes the company a natural market leader.”
How It Works
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The AI-driven system creates custom coupons based on each user’s shopping habits. To enhance personalization,customers are encouraged to complete the “For Me” section in their profile,enabling the AI to offer even more relevant deals. These coupons must be activated before use and are valid for a limited time.
In addition to personalized offers, users receive weekly promotions and can stay updated by activating notifications and subscribing to the Lidl Plus Newsletter. This ensures they never miss out on the latest deals.
Key Features of Lidl Plus
The app goes beyond coupons, offering features designed to save time and money. The market list function allows users to add all active coupons, promotions, and weekly offers from the Lidl digital brochure with just one click. Another standout feature is the digital receipt,which serves as a guarantee card for non-food products and simplifies returns or replacements.
Why Lidl Plus Stands Out
Lidl Plus is more than just a discount app—it’s a extensive tool for modern shoppers. By integrating AI, Lidl Bulgaria has positioned itself as a leader in retail innovation, offering a personalized and efficient shopping experience.
| Feature | Benefit |
|————————-|—————————————————————————–|
| AI-Powered Coupons | Tailored discounts based on shopping habits |
| Market List | One-click access to all active offers and promotions |
| Digital Receipt | Simplifies returns and serves as a guarantee card for non-food products |
| Weekly Promotions | Regular updates on the latest deals |
To explore the app’s full potential and download it, visit the official Lidl Plus page.
Lidl Bulgaria’s commitment to innovation through the Lidl Plus app is reshaping the retail landscape, proving that technology and customer-centric strategies can go hand in hand.
Lidl Bulgaria Revolutionizes Shopping with AI-Powered Lidl Plus App
Lidl Bulgaria is transforming the retail experience with its innovative Lidl Plus mobile app, which leverages artificial intelligence (AI) to deliver personalized discounts and seamless shopping. In this interview, Senior Editor Maria Petrova sits down with retail technology expert, Georgi stoyanov, to discuss how the app is reshaping consumer behavior and setting new standards in the retail industry.
How AI is Personalizing the Shopping Experience
Maria Petrova: Georgi, Lidl Plus is gaining attention for its AI-powered coupons. can you explain how this feature works and why it’s such a game-changer for shoppers?
Georgi Stoyanov: Absolutely, Maria.The AI system in the Lidl Plus app analyzes users’ shopping habits to generate customized coupons. By completing the “For Me” section in their profile, customers can further refine the AI’s recommendations, ensuring the offers are as relevant as possible. This level of personalization not only saves money but also enhances the overall shopping experience. It’s a win-win for both Lidl and its customers.
Key Features That set Lidl Plus apart
Maria Petrova: Beyond personalized coupons, what other features make the Lidl Plus app stand out in today’s competitive retail market?
Georgi Stoyanov: The app is packed with features designed to simplify and optimize shopping. The market list function, for instance, allows users to access all active promotions and deals with just one click. Another standout feature is the digital receipt, which not only simplifies returns but also acts as a guarantee card for non-food products. These tools make the app a comprehensive solution for modern shoppers.
The Impact of weekly Promotions and Notifications
Maria Petrova: How do the app’s weekly promotions and notifications contribute to its success?
Georgi Stoyanov: Weekly promotions ensure customers are always up-to-date with the latest deals. By enabling notifications and subscribing to the Lidl Plus Newsletter, users never miss out on savings. This continuous engagement keeps shoppers connected to the brand and encourages frequent app usage, which is critical for Lidl’s strategy.
Why Lidl Plus is a Leader in Retail Innovation
Maria Petrova: Lidl Bulgaria has been praised for its innovative approach.What makes Lidl Plus a leader in retail technology?
Georgi Stoyanov: Lidl Plus is more than just a discount app—it’s a comprehensive shopping assistant. By integrating AI and focusing on customer-centric features,Lidl Bulgaria has positioned itself as a pioneer in retail innovation.the app’s ability to combine personalization, convenience, and savings is what truly sets it apart. It’s a prime example of how technology can enhance the retail experience.
Final Thoughts
Maria Petrova: Thank you, Georgi, for sharing your insights. It’s clear that the Lidl Plus app is revolutionizing the way people shop in Bulgaria and beyond.
Georgi Stoyanov: it’s my pleasure, Maria. Lidl’s commitment to innovation is truly reshaping the retail landscape, and I’m excited to see how the app continues to evolve.
