LG is sure to soon mass-produce their transparent screens. This LG Transparent Screen will be able to be purchased by other manufacturers to resell as a product.
JAKARTA – LG will soon present what has only existed in science fiction films, namely a transparent screen TV.
Presented through LG Display, the transparent screen will not only be present in the form of a TV. But also Shopping Managing Showcase, Show Window, and Smart Window.
But LG Display ensures that they will only be present as a manufacturer. Without presenting related products with LG Electronics. So that this LG transparent screen can be adopted and introduced by other brands to become products sold to consumers.
Regarding the transparent screen TV itself, or so far referred to as the OLED Shelf, was introduced as a device consisting of two 55-inch transparent OLED screens.
The two screens are installed in a vertical row, with the top equipped with a kind of shelf that connects the screen to the wall.
Quoted from The Verge, LG Display says that the OLED Shelf is ideal for living room installations. Where the device can not only display TV shows to watch. But it can also display works of art, so it looks like a painting placed in front of a wall.
With the Always on Display mode, the screen is sure to stay on all the time, so that it can still display the artwork on display. Whether it’s with options displayed on two screens at the same time, or only one screen.
Meanwhile, in contrast to the OLED Shelf which is suitable for installation at home. LG Display introduces the transparent LG Shopping Managing Showcase screen, perfect for installation in a luxury department store.
Unlike the OLED Shelf which has a shelf at the top. In the Shopping Managing Showcase, a transparent OLED screen is mounted on a wooden stand with a relatively small size.
That way, the transparent screen can be placed in front of a product that is being exhibited. With the aim of creating a futuristic shopping experience for consumers.
Not only that, the LG transparent screen can also be made to add overlay to the product behind it. Such as graphics that highlight certain parts of the product, or even use the display to provide a visual effect that attracts the interest of consumers.
Furthermore, there is also the Show Window, which when viewed will have almost the same function as the Shopping Managing Showcase.
The difference is, the Show Window has a larger size of up to 55 inches and can be placed on the floor, or also as a substitute for window glass.
Because in its function, the Show Window can also present digital text that displays the name of a store, product or other text which is usually made of a sticker affixed to a transparent window glass.
LG Display also said that such application of the Show Window has even occurred at the New Musinsa fashion store in Seoul, art exhibitions at The Smithsonian and at 180 The Strand in London, in several subway windows in China and Japan, as well as in exhibitions. clothing that was held by the Bulgari fashion brand.
Finally, with a shape that is not specifically described, the transparent Smart Window screen comes with advantages that are no less interesting. Appropriate frills “smart“, the screen can also be used to display an interactive presentation slide in the office, or even to make video calls.
Although it is not clear whether the transparent screen will be present in an electronic product that will soon be widely purchased by consumers. LG Display spokesperson Jean Lee confirmed that his party is currently very ready, if indeed there are companies that are interested in adopting LG’s transparent screens as an electronic product.
“If one of our customers wants it, we can provide it,” said Jean Lee.
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