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Award-winning director Jackson Tisi judges the Lifes Good campaign alongside musician Charlie Puth. Photo: LG dock
JAKARTA – South Korean electronics company, LG Electronics (LG) partnered with Charlie Puth to create music for their latest campaign.
What is unique is that the campaign is the same as LG’s acronym, namely Life’s Good Campaign. What is the purpose? Simple. To explore the interests, creativity and talents of the younger generation, especially in the fields of music and film on Instagram and Youtube platforms until June 27, 2021.
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Can the community participate? The answer is yes. They can choose two main programs, namely Life’s Good Music Project and Life’s Good Film. In this Life’s Good Music Project program, LG appointed Charlie Puth, as the musician who composed the theme song for the 2021 Life’s Good campaign.
Later, participants were asked to be creative in creating new musical works that were developed from the theme song. The musical works that are made can be in the form of hums, strains and musical compositions that are their representation of the word Life’s Good.
The finished work can then be directly uploaded to their social media accounts such as Instagram and Youtube by including the hashtag #LifeisGoodMusic_LG.
The winner whose work gets the highest score is entitled to get 1 unit of LG OLED Premium TV product and other LG products. Not only that, the winner also had the opportunity to appear and collaborate with Charlie Puth through the work he won.
As for the Life’s Good Film Project program, Jackson Tisi’s name was chosen as the director who directed Life’s Good Film. Jackson Tisi himself is a director who won the 2020 Young Director Award for the documentary LEON.
LG invites filmmakers to visually capture events and places that have important meaning in their lives. This visual work must also be able to represent their interpretation of the Life’s Good philosophy.
In this case, participants are challenged to be able to convey messages to the audience about hope for the future and joy in their lives through inspiring and unique stories. “This film can be a medium to convey messages to the wider community about the meaning of life from various perspectives,” said Jackson Tisi.
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Similar to Life’s Good Music Project, Life’s Good Film Project participants are required to upload their work via Instagram and Youtube social media by including the hashtag #LifeisGoodFilm_LG.
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