View of LG Labs Lounge at Isekai Festival (Photo provided by LG Electronics)
LG Electronics announced that it promoted its young, dynamic, challenging and changing brand to Generation Z customers at the ‘Different World Festival’ held at the Moonlight Festival Park in Songdo, Incheon on the 23rd.
At this event, LG Electronics operated the LG Labs Lounge, a brand experience space that showcases various innovative products from its marketing platform ‘LG Labs’.
‘Bon Voyage’, a lifestyle-customized residential space with added mobility, was produced in collaboration with Idol of the Other World, the main artist of this performance. Various props, such as Idol album posters and photo cards, were reflected in the interior space of Bon Voyage, providing visitors with a unique experience as if they were surrounded by a different world of idols.
For customers suffering from stress or insomnia, they also introduced ‘brid.zzz’, a mind wellness solution that creates stable conditions by providing customized content that measures and regulates brain waves in real time.
The capsule coffee machine ‘DUOBO’, which has a design with a space probe motif and allows you to create your own blend by extracting two types of coffee with different tastes and aromas at the same time, also attracted the attention of visitors.
In addition, various IT product experience events tailored to the needs of visitors, such as the ‘LG Gram & Jammy Experience Zone’, where you can decorate your own laptop with virtual idol goods, and the ‘LG CineBeam Other World Idol Music Video Screening Theater’, are also popular. dragged.
Lee Jeong-seok, executive director of LG Electronics Global Marketing Center, said, “We will not only convey the meaning and core values of Life’s Good sincerely to Generation Z, who are creating new cultural trends, but will also continue LG Labs’ differentiated experiential marketing activities with a spirit of experimentation and challenge. “It will unfold,” he said.
writing_Reporter Kim Hyeon-hye (khh@jungle.co.kr)
