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LG Electronics’ Plan to Introduce Advertising and Subscription for Home Appliances: A Path to Increased Revenue by 2030

LG Electronics plans to introduce advertising and subscription to its home appliances.

This is part of a plan to increase global annual revenue from $51 billion to nearly $79 billion by 2030. The company is betting on webOS, which runs smart TVs – it will be implemented in other equipment.

Subscriptions will also play a dominant role in LG’s home appliance portfolio. Some features are expected to be unavailable without an active subscription.

According to the press release, “the goal is to further develop LG ThinQ UP devices that keep up-to-date features that customers need even after purchase.” [The Verge]

🤓 Do you want more? Subscribe to our Telegram. Bookmark iPhones.ru LG Electronics plans to introduce advertising and subscription for its home appliances. This is part of a plan to increase global annual revenue from $51 billion to nearly $79 billion by 2030. The company is betting on webOS, which runs smart TVs – it will be implemented in other equipment. Subscriptions will also play a predominant role in the range of home appliances…

Artyom Bausov

@Dralker

Head of news, clickbait and typos. I love electrical engineering and do fire magic. Telegram: @TemaBausov

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