Jakarta –
Not a few politicians use cars to campaign in the community. So how do manufacturers respond to this?
One car brand that is often used for campaigns is Lexus. This Japanese car brand, which has a luxurious image, has long been chosen by politicians, conglomerates and officials as their daily vehicle.
Responding to its cars being often used for political campaigns, Lexus Indonesia doesn’t want to bother. According to them, Lexus was chosen as a campaign vehicle because the car was already used every day.
Bansar Maduma as General Manager of Lexus Indonesia said that this phenomenon actually occurs naturally. Because many business people use Lexus and these business people enter politics, their choice of car is also carried over during the campaign.
“There were a lot of people who said, ‘Wow, this is suitable to be launched at what is called an election. It’s used by politicians like that.’ politics,” said Bansar to detikcom.
“These business people use Lexus vehicles on a daily basis, so it is analogous that they are used a lot for campaigns. Even though it’s not. They already use this (Lexus) like that,” he continued.
One of the newest cars that Lexus Indonesia launched in Indonesia is the luxury MPV, LM 350h. Apart from that, what officials and politicians often use as their daily vehicle is the SUV class, namely the LX 600.
Not only large luxury vehicles, Lexus also offers luxury cars in the medium class. It is recorded that they offer several lines, starting from the RZ aka All-electric Medium Luxury SUV, to the RX which is actually a Medium Luxury SUV.
Apart from that, there is also the Lexus UX which is a Sub-Compact Luxury SUV and the NX which plays in the Compact Luxury SUV class.
Watch the video “Sultan Approaches! All New Lexus LM Hybrid Meets at GIIAS 2023”
(mhg/rgr)
2023-11-12 11:04:36
#car #campaigns #politicians #Lexus #respond
