In order to explore more possibilities of denim fabrics, Levi’s invited functional fashion brand WISDOM to cooperate for the first time. Under the iconic design of American classic culture and functional technology, they will jointly create a future denim universe band – RE .HEADBREAKER, and use it as The main axis to create a sustainable exhibition was presented at the sunsun museum, and the joint project product series is expected to be officially launched on December 9th.
The first wave of the sustainable-themed physical exhibition uses future denim universe band RE.HEADBREAKER to walk the brand’s love of American classic culture and scene music, envisioning a cross-border, cross-border space tour, which is transformed into Presentation of visual images, using Levi’s Fresh fabrics to display its unique musical charm; the extended garage rock culture from the 60s as a visual representation, in a private and low-end accessible atmosphere, with collage of legacy, deconstruction and introduction of the elements of LEVI’S and WISDOM in the technique of regeneration, respectively emphasizing the design of the fusion of fashionable and environmentally friendly washing technology and the functional ingenuity of urban action, with functional fabrics, rational wear logic, user experience design and other considerations to dock. shows rich visibility, remodels the rustic hue of Levi’s Fresh original natural wash color, and reflects the current progress and future blueprint of the sustainable cycle.
LEVI’S ｜WISDOM Project RE.A jointly planned series of products, starting with the Fresh sustainable product series launched this year, reconstructing individual products dyed with natural plants, and invited MING to design its own graffiti styles, including the reproduction of the classic The words of the band and the brain symbolizing the wisdom image of WISDOM are anthropomorphized into a visual graphic combination – RE.HEADBREAKER, sewn on the classic replica TRUCKER jacket and T-shirt with exquisite all-electric embroidery techniques, matching the system of colors of LEVI’S FRESH, and various details such as printing, labels, patches, buttons and pins, add rich elements to the cooperation series, and also make the brands’ respective design styles present a perfect balance of common prosperity.
