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Mild Eva,
It’s time.
You are at the crossroads.
To choose the ratings or not?
To choose the advertisers or not?
Choose to fill your pockets for a long time or not?
With a lot of fanfare, your journalistic talk show brought in by RTL loses the battle by default from Op1 these days. Good of you in itself, because your direct opponent at the end of the night started as an emergency measure. And there are still a number of weak links between the changing presenters. If they also mold it out (hi, Giovanca!), the gap will only get bigger.
That’s not good for RTL.
Because RTL is just a company that wants to earn money with commercials.
And that’s not good for your ego.
Because when you started you said, “Competition between shows is always good. As long as I win. ”
Well, it won’t, so.
Or, to put it in good Czech: das war einmal.
Unless…
Unless you take that lifebuoy.
Because since you returned after three months of summer vacation in the midst of ‘the biggest crisis since World War II’, there have been two (2!) Broadcasts of Jinek in which you not only beat Op1, but also had more than a million viewers.
A figure that gives the Unilevers of this world, and therefore your bosses at RTL, hard peeers.
The first time was on August 28th.
How did that happen? You know that, I know that. You were, like my good friend Gordon that calls it ‘piggybacking’. (By the way, a thousand indoor fun in Eesterga that Martien the news about his biography brought out with a program where I am on the blacklist)
The second time was last Friday.
How did that happen? Because the results of another RTL program, The Voice Senior, during your completely stripped-down talk show was announced.
In other words: Jinek only scores top with tricks.
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Real audience favorites and viewing figures in the entertainment segment, with which you personally have nothing at all. Or results of games.
RTL is not going to tell you and your guru Ewart van der Horst that it prefers to have these kinds of items every day. That would be against your sore legs.
Moreover, you know it yourself.
Do you want to continue to profile yourself as the new Sonja Barend? As the woman from Hilversum who, together with usual suspects like Pelosi sun-in-law Vos and your D66 boyfriend Robbie Jetten, destroy Donald Trump (LOL)?
Then the viewing figures and therefore the income go down.
If you want to win (“As long as I win”), the trick box must be opened.
No more beer on the table, but champagne. Wines, wines, wines!
Yes, now and then you are the rabbit who looks in the headlights. But the editors will eventually ‘prep’ you well, with rehearsals and those question cards. So it can.
Bad for your ego, good for the various wallets.
I am very curious what it will be.
Big kiss!
JanD
PS. Found it! A present to get used to the new reality.
The daily ‘Letter from Jan’ is made possible in part by regular monthly donations (Back me) and / or incidental gifts (for Mrs. Dijkgraaf). Thank you for that! (Buy through my affiliate link at Bol.com is also appreciated)
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