Home » Business » Let’s touch the price of the cake … ‘ transparent OLED ‘ competition in search of China

Let’s touch the price of the cake … ‘ transparent OLED ‘ competition in search of China

The government is enhancing the display industry by including it in the national strategic technologies. As China’s offensive intensifies, it has to compete with the technology gap, but expectations for the transparent viewing field are high.

This is reporter Jeongyeon’s report.

<기자>

It looks like a subway window, but it’s not just glass, it’s a transparent display.

Weather information is displayed and you can see which stations you are passing.

As I approached the cake display, the display that I thought was a glass panel shows the types of cakes and price descriptions.

In front of the Egyptian mural, a transparent display moves and tells the meaning of ancient characters.

It can be used in a variety of ways to the extent that the displays are placed on walls, shelves and even the floor you walk on.

Our company is the only company in the world that has successfully mass-produced this transparent OLED product with high transparency sufficient to replace glass windows.

[여준호/LG디스플레이 그룹장 : 디스플레이 산업이 많이 성숙해서 어려움을 겪고 있는데 향후 미래 성장을 고려해서 여러 가지 적극적인 시장 공략을 준비하고 있습니다.]

In the display market, China took the top spot last year with over 40% market share in this area by promoting cost-effective LCDs.

Korea is shrinking LCDs and focusing on the high value-added OLED market, which occupies more than 70%.

After semiconductors, batteries and vaccines, the government has added the display industry as a national strategic technology and has decided to give tax breaks to research and development and investment in facilities starting next year.

[박재근/반도체디스플레이기술학회장 : 중국의 추격이 너무 무섭단 말이에요. 중국은 적자 나면 다 정부가 보조해 줄 정도인데, 그래서 (우리도) 세액 공제하는 퍼센티지가 더 많아야 된다는 게 핵심이죠.]

The size of the OLED market led by domestic companies is expected to exceed 53 trillion won next year.

(Video Cover: Park Hyeon-cheol, Video Editing: Kim Jong-mi)

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